Trump Jr. backs Bitcoin-focused Thumzup with strategic investment
Donald Trump Jr. invests $4M in Bitcoin-backed media startup
Donald Trump Jr., the eldest son of President Donald Trump, has acquired a stake in Thumzup Media Corp — a social media company embracing Bitcoin as part of its corporate treasury strategy.
According to Bloomberg, Trump Jr. purchased 350,000 shares of the Los Angeles-based company, valued at over $4 million at the time of publication. The investment was reportedly made on the advice of his financial manager, and Trump Jr. does not intend to participate in the company’s management.
The disclosure of his stake follows a $6 million private placement of convertible preferred stock arranged by Dominari Securities, where both Donald Jr. and his brother Eric Trump serve as advisors to the parent firm.
Thumzup operates a mobile application that pays users to promote products on platforms like Instagram.
Thumzup stock price dynamics in April-July 2025. Source: TradingView
In Q1 2025, Thumzup reported a $2.2 million loss on just $151 in revenue. Nevertheless, its stock surged 167% year-to-date, trading at $9.28 at the time of writing.
Bitcoin treasury strategy and growth plans
Thumzup gained attention in late 2024 when its board approved a plan to purchase up to $1 million in Bitcoin to diversify its corporate reserves, amid rising institutional adoption and capital inflows into spot Bitcoin ETFs.
By January 2025, the company had doubled down on its crypto strategy, holding 19.106 BTC — then worth around $2 million — and allocating up to 90% of excess cash into Bitcoin. Thumzup also began paying a portion of compensation in BTC through its Associate Salesperson Program.
Recently, as reported by crypto.news, the company amended its universal shelf registration filing with the SEC, enabling it to raise up to $500 million over the next three years. Thumzup plans to use a portion of those funds to expand its Bitcoin holdings.
As we wrote, Thumzup, мarketing company, to spend $1 million on BTC for reserve
