Corporate Bitcoin: Why big companies are buying BTC

​The beginning of 2025 was marked by a surge in cryptocurrency activity among public companies. In the first quarter alone, their reserves grew by 95,000 BTC. Which corporations led the way — and why are they doing it?

According to Bitwise data, public companies increased their Bitcoin holdings by more than 95,000 BTC in Q1 2025. As of today, they collectively hold 688,000 BTC, valued at around $57 billion — a 16% increase compared to the same period last year.

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Leaders and newcomers

For several years, Strategy (formerly MicroStrategy) has remained the undisputed leader in Bitcoin accumulation. The company has amassed over 530,000 BTC and now tops the list of most investment-efficient companies based on the Sharpe ratio — a metric that measures return relative to risk.

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Strategy was founded by Bitcoin evangelist Michael Saylor, whose persistence turned the company into the first and most prominent advocate of a Bitcoin-centered corporate strategy.

The second-largest public holder is MARA Holdings, a mining firm that posted impressive financial results in 2024 — growing revenue by 69% to $656 million. It currently holds 47,500 BTC and continues to actively increase its reserves.

Closing out the top three is another mining company — Riot Platforms. The firm holds over 19,000 BTC and mines 400–500 BTC each month since the beginning of the year. Its goal is to become a global leader in Bitcoin infrastructure.

Among the newcomers, Hong Kong-based Ming Shing stands out. The company began accumulating BTC only in 2025 and has already acquired 833 BTC. Also worth mentioning is the video platform Rumble, often referred to as a "YouTube competitor," which now holds 188 BTC. But why are all these companies buying Bitcoin?

Why corporations are buying Bitcoin

Public companies turn to Bitcoin primarily as a hedge against inflation and a tool for diversifying corporate assets. In an environment of expanding money supply and volatile fiat currencies, Bitcoin presents an appealing option for long-term value preservation. Its fixed supply and independence from central banks make it a unique financial instrument.

In addition, holding Bitcoin can boost a company’s investment appeal. This is especially relevant for tech-forward and innovative businesses eager to signal openness to modern financial strategies. For such companies, Bitcoin is not just an asset — it's a message to the market.

Bitcoin can also be viewed as a speculative asset with high upside potential. Some corporations are betting on its future price growth, aiming for significant returns on their treasury allocations. The excitement is further fueled by public figures and influencers. For instance, Rich Dad Poor Dad author Robert Kiyosaki frequently warns about the flaws of the global financial system and urges people to buy Bitcoin. Arthur Hayes, co-founder of BitMEX, also believes that the global markets are at a turning point — and that Bitcoin is the best shield against coming shocks.

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Such calls are growing louder every year, and ignoring them is becoming increasingly difficult.

From hedge to strategy

Bitcoin purchases by public companies are no longer an exotic move — they’ve become part of a new corporate normal. In an era of inflation, fiat instability, and growing skepticism toward the traditional financial system, Bitcoin is evolving into a strategic asset for companies seeking both preservation and growth of capital.

Pioneers like Strategy and MARA are setting the pace, and more players are joining the crypto economy with each quarter. Public interest is also amplified by influential voices shaping mainstream perception of digital assets. When entrepreneurs, investors, and thought leaders present Bitcoin as a “crisis hedge”, it naturally influences corporate behavior. Bitcoin becomes not just a financial decision — but a branding one.

This is clearly a long-term trend. Corporate interest in Bitcoin is unlikely to wane — especially if the digital asset continues to strengthen its global position. And the more companies accumulate BTC, the more significant its role will become — not only in investment portfolios but across the entire global economy.