How Did Qi Shi Make His Money?

Qi Shi’s Profile Summary

Company	East Money Information Co., Ltd.
Position	Chairman
Source of wealth	Financial information services and online brokerage
Also known as	Shen Jun
Age	54
Education	Shanghai Jiao Tong University, Fudan University
Citizenship	China
Residence	Shanghai, China
Family	Married
Website, Social Media	https://www.eastmoney.com

Qi Shi’s biography

Qi Shi, born in October 1970 in Shanghai, China, is the founder and chairman of East Money Information Co., Ltd., one of China’s leading financial technology companies. Before adopting his pen name Qi Shi, he was known as Shen Jun. He holds degrees from Shanghai Jiao Tong University and Fudan University, majoring in economics and business management. His professional career began as a financial columnist, writing extensively on investment strategies, which later inspired him to create a platform offering accessible financial data to Chinese investors.

In 2005, Qi Shi founded Shanghai Dong Cai Information Technology, which evolved into East Money Information. His vision was to provide comprehensive financial information and online brokerage services for retail investors. East Money quickly became one of the most popular financial websites in China, providing stock market data, financial news, and investment tools.

Under Qi Shi’s leadership, East Money listed on the Shenzhen Stock Exchange in 2010. The company continued to expand its services, including brokerage, wealth management, and financial advisory, with millions of users across China. As of 2025, East Money’s market capitalization exceeds $15 billion, making it a key player in China’s fintech landscape. Qi Shi is now one of the wealthiest individuals in China, with an estimated net worth of $11.4 billion.

How did Qi Shi make money?
Qi Shi built his fortune through the creation and expansion of East Money Information Co., Ltd., a financial services platform that has become one of the most widely used in China. After completing his education at Shanghai Jiao Tong University and Fudan University, Qi began his career as a financial columnist under the pen name Qi Shi, meaning "in fact." His deep knowledge of China’s financial markets and his ability to simplify complex investment concepts for the general public earned him recognition.

In 2005, Qi founded Shanghai Dong Cai Information Technology, later rebranded as East Money Information. He identified a gap in the market for accessible, real-time financial information for retail investors. His platform provided stock quotes, financial news, and tools for managing investments. Within five years, East Money became a dominant player in China’s financial information sector and went public on the Shenzhen Stock Exchange in 2010.

East Money’s success continued with the addition of online brokerage services, allowing users to trade stocks directly through the platform. The company’s revenue streams diversified to include advertising, subscription services, and financial products. As of 2025, East Money’s revenue exceeds $1.6 billion annually, with millions of daily active users.

Qi Shi’s wealth stems from his majority ownership of East Money shares. His business strategy focused on leveraging technology to democratize financial services, transforming East Money into one of China’s most trusted fintech platforms. His ability to anticipate market trends and continuously innovate within the financial sector has been key to his success.
What is Qi Shi net worth?

As of 2025, Qi Shi’s net worth is estimated to be $11.1 B.

What is Qi Shi also known as?

Born Shen Jun, he adopted the pen name Qi Shi, meaning "in fact," during his days as a financial columnist and has retained it throughout his career.

Prominent achievements of Qi Shi

Qi Shi founded East Money Information, transforming it into one of China’s largest financial services platforms. Under his leadership, the company went public within five years of its founding and expanded its services to include online brokerage, wealth management, and financial advisory.

What are Qi Shi’s key insights?

Qi Shi believes in democratizing financial information to make investing accessible to the general public. His business philosophy centers on leveraging technology to simplify financial services and empower retail investors.

Qi Shi’s personal life

Qi Shi is married to Lu Lili, who holds a stake in East Money Information. Together, they have invested in various businesses, including Wanda Film Holding, a major cinema operator in China. The couple maintains a low profile, consistent with Qi Shi's preference for privacy.

Useful insights

Understanding market forces

In my experience, to truly succeed as an investor, it’s essential to understand the driving forces behind market behavior. Market movements aren’t random—they’re influenced by a range of economic theories and dynamics. The following books provide valuable insights into these forces, offering a deeper understanding of how global financial markets operate and what shapes their trends.

Nassim Nicholas Taleb – "The Black Swan"
- Summary:
  
  Taleb explores the concept of rare, unpredictable events—so-called "Black Swans"—that can have massive impacts on markets and society. These events are often overlooked by traditional risk management models, leading to devastating consequences when they occur. Taleb illustrates how these unpredictable shocks shape our world, often more than gradual, expected changes.
- Why read it:
  
  This book challenges conventional thinking about risk and uncertainty, showing that many major historical and financial events were "Black Swans." It's a vital read for investors who want to build resilience in the face of market volatility.
John Maynard Keynes – "The General Theory of Employment, Interest, and Money"
- Summary:
  
  Keynes revolutionized economics by focusing on total demand within an economy and its effect on output and inflation. His theory suggested that government intervention could stabilize economic cycles through fiscal and monetary policy. The book also explains the consequences of under-consumption and the role of interest rates in managing economic stability.
- Why read it:
  
  For investors interested in macroeconomic trends and policy impacts, Keynes’ work is essential. Understanding the Keynesian framework can help investors predict how government actions might influence market performance.