Item: Achmea
Rating: 2.4
Author: Oleg Tkachenko

We evaluate Achmea based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Achmea is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Achmea Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	2.4/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	1.3/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	0.5/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	4.2/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	5/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where Achmea is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Achmea Reviews?

User Reviews Score

1.3 /5

According to Trustpilot data

, users have left 153 reviews about the company. The most recent review was posted on 4 July 2025, and the overall Trustpilot rating for Achmea is 1.3.

1.3 /5 rate of 153 reviews
5-star	7.84%
4-star	0%
3-star	0.65%
2-star	5.23%
1-star	86.27%

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Customer Loyalty and Perception of Achmea

Customer Loyalty Index

0.5 /5

The trust and satisfaction index for Achmea is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Achmea Show Up in Online Feedback?

The majority of reviews about company Achmea are negative, significantly undermining trust. Under these circumstances, collaboration with the company is not recommended. The reviews highlight real issues and risks that should be considered before making any decisions.

Achmea does not respond to negative reviews, or there is insufficient data to draw definitive conclusions about its approach to feedback. This could be an important consideration when evaluating the decision to collaborate with the company.

What’s behind the strong criticism of Achmea?

141 users have shared their negative experiences, highlighting various concerns about Achmea.

Top 5 common reasons why customers are dissatisfied with service-oriented companies:

Unresponsive support	Long wait times or unresolved inquiries.
Hidden fees or terms	Important details become clear only after a commitment is made.
Privacy or security concerns	Uncertainty about how personal data is managed.
Delays in Service Fulfilment	Processing of requests, claims, or tasks takes longer than expected.
Technical or Operational Issues	System errors, malfunctions, or unclear processes.

Despite these issues, 12 users have left positive feedback, praising aspects they appreciate.

Are Achmea's services gaining or losing popularity?

Popularity Score

4.2 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Achmea from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 40,887 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the past year, website traffic has risen significantly by 25.56% , reflecting a strong upward trend in the popularity of Achmea's services. This notable growth may be driven by enhanced service quality, successful marketing efforts, or positive customer feedback. Achmea appears to be gaining traction in the market, and maintaining this focus could result in continued success.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Achmea’s Recognition and Trust in the Digital Space

Web Mention Index

5 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Achmea’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://achmea.nl and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://achmea.nl has 1109 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Financial Companies’ category is 796

. Achmea’s backlink profile is above the industry average, showing that it is seen as a more trusted and recognized entity in its field. Companies with this level of backlink authority often enjoy a stronger reputation and are viewed as more reliable than their peers.

Note:

Companies with backlink profiles above the average are typically considered trustworthy and have a competitive advantage when it comes to reputation and authority.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Achmea Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the Achmea domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://achmea.nl
Registered On	1997-06-12
Updated On	2025-03-07

Achmea has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can Achmea’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

Comparison of Achmea with Organic Competitors

An analysis of the Achmea website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Achmea competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
achmea.nl	43167	2622
achmearechtsbijstand.nl	33079	3573
interpolis.nl	284412	-5720
centraalbeheer.nl	938529	-182630

What Does Achmea Offer?

Achmea is het coöperatieve moederbedrijf van bekende verzekeringsmaatschappijen zoals Centraal Beheer, Interpolis en Zilveren Kruis. Met een klantenbestand van 10,2 miljoen is Achmea de grootste verzekeringsmaatschappij in Nederland.

Achmea Contacts
Contact e-mail	webcare@achmea.nl
Registration address	Handelsweg 2 Zeist Netherlands

Conclusion: Is Achmea Legit? Is it Safe?

To verify the legitimacy of Achmea with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 2.4/5

This score suggests that Achmea is performing slightly below average compared to other companies in its industry. The feedback is mixed, with a noticeable presence of both satisfied and dissatisfied customers, resulting in a reputation that leans toward neutral. While improvement is needed in several areas, Achmea still shows some potential to rebuild trust and increase customer satisfaction over time.