Item: ALPHERA Financial Services UK
Rating: 1.8
Author: Oleg Tkachenko

We evaluate ALPHERA Financial Services UK based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how ALPHERA Financial Services UK is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

ALPHERA Financial Services UK Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	1.8/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	1.7/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	2/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	1.7/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	0.3/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where ALPHERA Financial Services UK is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are ALPHERA Financial Services UK Reviews?

User Reviews Score

1.7 /5

According to Trustpilot data

, users have left 373 reviews about the company. The most recent review was posted on 20 May 2025, and the overall Trustpilot rating for ALPHERA Financial Services UK is 1.7.

1.7 /5 rate of 373 reviews
5-star	10.46%
4-star	1.34%
3-star	0.27%
2-star	0.8%
1-star	87.13%

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Customer Loyalty and Perception of ALPHERA Financial Services UK

Customer Loyalty Index

2 /5

The trust and satisfaction index for ALPHERA Financial Services UK is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does ALPHERA Financial Services UK Show Up in Online Feedback?

The majority of reviews about company ALPHERA Financial Services UK are negative, significantly undermining trust. Under these circumstances, collaboration with the company is not recommended. The reviews highlight real issues and risks that should be considered before making any decisions.

ALPHERA Financial Services UK responds to many negative reviews, indicating a willingness to engage with customer feedback and address concerns. This suggests some level of attention to resolving issues and valuing client input.

What’s causing negative feedback for ALPHERA Financial Services UK?

ALPHERA Financial Services UK has received 329 negative reviews, with users frequently raising concerns about specific aspects of the service.

Top 5 recurring complaints among customers of service-based companies:

Inconsistent customer support	Quality and responsive times vary.
Unclear or unexpected fees	Costs are not always communicated transparently.
Security or data privacy issues	Uncertainty about how personal data is managed.
Slow processing times	Delays in payouts, documentation, or issue resolution.
Intermittent system failures	Bugs or disruptions that impact usability.

Despite the negative feedback, 44 users have left positive reviews, appreciating certain features of ALPHERA Financial Services UK's services, though these are fewer in number.

Are ALPHERA Financial Services UK's services gaining or losing popularity?

Popularity Score

1.7 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for ALPHERA Financial Services UK from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 61,466 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the last year, website traffic has surged by 116.77% , indicating a dramatic increase in the popularity of ALPHERA Financial Services UK's services. Such substantial growth suggests that ALPHERA Financial Services UK has made significant strides in the market, likely due to a combination of effective promotions, excellent customer experiences, and strong word-of-mouth. This rapid rise in traffic signals that ALPHERA Financial Services UK is capturing considerable market attention and could continue to expand at this accelerated pace.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

ALPHERA Financial Services UK’s Recognition and Trust in the Digital Space

Web Mention Index

0.3 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to ALPHERA Financial Services UK’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://alphera.co.uk and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://alphera.co.uk has 62 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Auto Loan Companies’ category is 732

. ALPHERA Financial Services UK’s backlink profile is well below the industry standard, indicating very low online visibility and authority. This is a red flag for any business that relies on digital credibility. A weak backlink profile like this suggests the company may lack trustworthiness and recognition, making it harder for potential customers or partners to view it as reliable.

Note:

A company with such a low backlink profile may struggle to build trust with its audience and could be seen as less reliable in comparison to competitors.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the ALPHERA Financial Services UK Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the ALPHERA Financial Services UK domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://alphera.co.uk
Expires On	2025-04-19
Registered On	2001-04-19
Updated On	2024-04-15

ALPHERA Financial Services UK has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can ALPHERA Financial Services UK’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

Comparison of ALPHERA Financial Services UK with Organic Competitors

An analysis of the ALPHERA Financial Services UK website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well ALPHERA Financial Services UK competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.	Google Ads Visibility Google Ads Visibility reflects a domain's use of Google Ads for paid promotion. This metric highlights the company's marketing strategy, investment in audience acquisition, and competitive market approach.
alphera.co.uk	65546	-9280
bmw.co.uk	6230746	-166184

What Does ALPHERA Financial Services UK Offer?

ALPHERA Financial Services is a company based in Farnborough, Hampshire and has been operating in the UK for over 17 years. Part of BMW Group Financial Services, it offers a range of commercial and consumer finance products to support over 1,200 broker, franchise, and independent partners for all car brands except BMW and MINI. Customers of ALPHERA Financial Services can manage their finance agreements through their online platform located at: https://myfinance.alphera.co.uk/en/home.html.

ALPHERA Financial Services UK Contacts
Contact e-mail	alpheramarketing@alphera.co.uk
Contact telephone	01252921226
Registration address	Summit ONE, Summit Avenue Farnborough United Kingdom

Conclusion: Is ALPHERA Financial Services UK Legit? Is it Safe?

To verify the legitimacy of ALPHERA Financial Services UK with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 1.8/5

A moderately low score indicates that ALPHERA Financial Services UK faces persistent issues that affect overall user satisfaction. Although some positive feedback is present, it is outweighed by a higher volume of critical reviews. ALPHERA Financial Services UK may need improvement in areas such as customer service, engagement, or domain stability.