Item: GoodLife Home Loans
Rating: 3.2
Author: Oleg Tkachenko

We evaluate GoodLife Home Loans based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how GoodLife Home Loans is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

GoodLife Home Loans Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	3.2/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	4.9/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	4/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	0.6/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	1.9/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	2.8/5

Top 5 Countries Where GoodLife Home Loans is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are GoodLife Home Loans Reviews?

User Reviews Score

4.9 /5

According to Trustpilot data

, users have left 417 reviews about the company. The most recent review was posted on 6 July 2025, and the overall Trustpilot rating for GoodLife Home Loans is 4.9.

4.9 /5 rate of 417 reviews
5-star	96.4%
4-star	2.16%
3-star	0.24%
2-star	0.48%
1-star	0.72%

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Customer Loyalty and Perception of GoodLife Home Loans

Customer Loyalty Index

4 /5

The trust and satisfaction index for GoodLife Home Loans is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does GoodLife Home Loans Show Up in Online Feedback?

The majority of reviews for GoodLife Home Loans are positive, with minimal negative feedback having little impact on the company's overall reputation. However, the lack of complete transparency raises questions about potential review management practices, such as filtering or selective representation, which deserve further consideration. That said, it is entirely possible that GoodLife Home Loans is a highly reliable company, but this aspect merits attention to ensure a thorough evaluation of its credibility.

GoodLife Home Loans does not respond to negative reviews, or there is insufficient data to draw definitive conclusions about its approach to feedback. This could be an important consideration when evaluating the decision to collaborate with the company.

Why do customers appreciate GoodLife Home Loans?

411 users have shared their positive experiences, highlighting what they appreciate about GoodLife Home Loans.

Top 5 reasons why users are satisfied with service-oriented companies:

Responsive customer support	Inquiries are handled promptly and professionally.
Clear pricing and terms	Fees and policies are explained transparently.
Reliable security measures	Users feel confident their data is handled securely.
Timely service execution	Payments, requests, and claims are processed efficiently.
Stable and user-friendly platform	The interface is easy to use and performs consistently.

Are GoodLife Home Loans's services gaining or losing popularity?

Popularity Score

0.6 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for GoodLife Home Loans from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 2,450 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Website traffic has decreased sharply by 55.24% , signaling a major drop in the popularity of GoodLife Home Loans’s services. This sharp decline may suggest serious concerns with service quality, customer trust, or increasing competition.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

GoodLife Home Loans’s Recognition and Trust in the Digital Space

Web Mention Index

1.9 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to GoodLife Home Loans’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to https://goodlifehomeloans.com and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain https://goodlifehomeloans.com has 423 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Financial Advisory and Planning Services’ category is 875

. GoodLife Home Loans’s backlink profile falls significantly below the category average, indicating that it lacks substantial online credibility.

Note:

A backlink profile that is considerably below average may indicate that the company is less established or less trusted compared to others in the same space.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the GoodLife Home Loans Website Reliable and Stable?

Domain Stability Score

2.8 /5

We analyzed the registration date of the GoodLife Home Loans domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below https://goodlifehomeloans.com
Expires On	2029-07-02
Registered On	2018-07-02
Updated On	2022-11-13

GoodLife Home Loans's domain has been registered for 7 years, showing a well-established online presence. This suggests that the company has demonstrated stability over time, giving users more confidence in its reliability.

Does GoodLife Home Loans’s domain’s age guarantee reliability or trustworthiness?

A domain’s age can suggest stability, but it is not a guarantee of reliability or trustworthiness. While older domains may reflect a longer presence, it’s important to also consider factors such as customer reviews, reputation, and overall service quality when evaluating a company.

Comparison of GoodLife Home Loans with Organic Competitors

An analysis of the GoodLife Home Loans website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well GoodLife Home Loans competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
goodlifehomeloans.com	3138	-413
reversemortgageguides.org	3720	651
libertyreversemortgage.com	1264	-689
nwreverse.com	434	17

What Does GoodLife Home Loans Offer?

GoodLife Home Loans is available to assist with any inquiries about reverse mortgages. They offer guidance from the initial contact, through education, application, and funding processes. GoodLife Home Loans aims to ensure that a reverse mortgage is a suitable option for eligible individuals. The company does not accept mortgage loan applications for properties in New York. To access licensing information, visit www.nmlsconsumeraccess.org. Additional licensing and disclosure details can be found at goodlifehomeloans.com/disclosures-licensing. GoodLife Home Loans operates as an Equal Opportunity Lender. For details on state licensing in Texas, refer to goodlifehomeloans.com/disclosures-licensing/Texas. For California consumers, information on privacy practices is available at goodlifehomeloans.com/privacy.

GoodLife Home Loans Contacts
Contact e-mail	info@goodlifehomeloans.com
Contact telephone	866-840-0279
Registration address	777 108th Avenue NE, #1670 Bellevue United States

Conclusion: Is GoodLife Home Loans Legit? Is it Safe?

To verify the legitimacy of GoodLife Home Loans with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 3.2/5

A moderately high score is a good sign that GoodLife Home Loans is gaining trust and delivering reliable services. Customers are generally satisfied, and the company has built a solid reputation. While occasional issues may still arise, GoodLife Home Loans is a credible player in its industry.