Item: SumUp
Rating: 4.5
Author: Oleg Tkachenko

We evaluate SumUp based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how SumUp is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

SumUp Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	4.5/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	4/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	4.3/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	5/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	5/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where SumUp is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are SumUp Reviews?

User Reviews Score

4 /5

According to Trustpilot data

, users have left 26772 reviews about the company. The most recent review was posted on 19 June 2025, and the overall Trustpilot rating for SumUp is 4.

4 /5 rate of 26,772 reviews
5-star	66.15%
4-star	7.04%
3-star	2.44%
2-star	2.45%
1-star	21.93%

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Customer Loyalty and Perception of SumUp

Customer Loyalty Index

4.3 /5

The trust and satisfaction index for SumUp is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does SumUp Show Up in Online Feedback?

Negative reviews about SumUp are present but not overwhelming, indicating isolated incidents rather than systemic issues. However, it’s important to examine their content carefully to determine how relevant these concerns might be to you. When reviewing feedback, consider both the overall sentiment and specific details to make a well-informed decision about engaging with the company.

SumUp responds to many negative reviews, indicating a willingness to engage with customer feedback and address concerns. This suggests some level of attention to resolving issues and valuing client input.

What makes SumUp so well-loved by customers?

SumUp is highly regarded by users, with 19595 positive reviews highlighting its reliable and trustworthy services.

Top 5 reasons why people are satisfied with companies in the financial sector:

Outstanding customer support	Fast, courteous, and solution-focused assistance.
Transparent pricing	No hidden costs and clear explanations of all terms.
Strong security standards	Data is handled with care and professionalism.
Speedy service delivery	Requests and transactions are completed without unnecessary delays.
Smooth user experience	The platform is intuitive and performs consistently across devices.

Are SumUp's services gaining or losing popularity?

Popularity Score

5 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for SumUp from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 5,059,609 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the last year, website traffic has surged by 53.00% , indicating a dramatic increase in the popularity of SumUp's services. Such substantial growth suggests that SumUp has made significant strides in the market, likely due to a combination of effective promotions, excellent customer experiences, and strong word-of-mouth. This rapid rise in traffic signals that SumUp is capturing considerable market attention and could continue to expand at this accelerated pace.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

SumUp’s Recognition and Trust in the Digital Space

Web Mention Index

5 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to SumUp’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to https://sumup.com and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain https://sumup.com has 8792 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Financial Companies’ category is 796

. SumUp’s backlink profile is significantly higher than the industry average, which is a clear sign of exceptional trust and authority. This suggests that SumUp is not only a dominant player in its market but also a highly reliable and respected brand. With such a strong digital presence, SumUp is likely viewed as a safe and authoritative choice by both consumers and business partners.

Note:

Companies with backlink profiles far above the average are industry leaders and are trusted significantly more than competitors, making them standout choices in the market.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the SumUp Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the SumUp domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below https://sumup.com
Expires On	2026-02-11
Registered On	2004-02-11
Updated On	2025-02-12

SumUp has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can SumUp’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

Comparison of SumUp with Organic Competitors

An analysis of the SumUp website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well SumUp competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
sumup.com	907102	87783
fattureincloud.it	1086669	-48472
danea.it	405213	-2622
fiscozen.it	712024	-45082

What Does SumUp Offer?

SumUp is a financial technology company established in 2012, assisting over 4 million small businesses in more than 35 countries. Their services include a business account, a card, an online store, invoicing solutions, and payment methods both in-person and remotely. SumUp donates 1% of its revenue to environmental, educational, and entrepreneurial causes. The company was acknowledged in 2022 as a Top Global Employer by the Stonewall Workplace Equality Index for its support of the LGBTQ+ community.

SumUp Contacts
Registration address	North Orange Street 1209 Wilmington United Kingdom

Conclusion: Is SumUp Legit? Is it Safe?

To verify the legitimacy of SumUp with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 4.5/5

A high score indicates that SumUp is highly regarded by its customers, delivering excellent service with minimal complaints. This level of trust and recognition positions SumUp as a leader in its field. Customers can confidently rely on its services, as it has proven to be consistent and dependable.