Item: Stella Insurance UK
Rating: 2.7
Author: Oleg Tkachenko

We evaluate Stella Insurance UK based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Stella Insurance UK is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Stella Insurance UK Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	2.7/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	3.7/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	4.5/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	0.8/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	0.1/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	1.2/5

Top 5 Countries Where Stella Insurance UK is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Stella Insurance UK Reviews?

User Reviews Score

3.7 /5

According to Trustpilot data

, users have left 480 reviews about the company. The most recent review was posted on 20 May 2025, and the overall Trustpilot rating for Stella Insurance UK is 3.7.

3.7 /5 rate of 480 reviews
5-star	57.29%
4-star	8.54%
3-star	2.92%
2-star	2.92%
1-star	28.33%

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Customer Loyalty and Perception of Stella Insurance UK

Customer Loyalty Index

4.5 /5

The trust and satisfaction index for Stella Insurance UK is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Stella Insurance UK Show Up in Online Feedback?

A significant portion of reviews about company Stella Insurance UK is negative, indicating potential systemic issues affecting product or service quality. These reviews provide valuable insights into customer experiences and possible risks. Before engaging, it’s important to analyze the complaints, assess their relevance to your needs, and evaluate how the company addresses criticism.

Stella Insurance UK responds to many negative reviews, indicating a willingness to engage with customer feedback and address concerns. This suggests some level of attention to resolving issues and valuing client input.

What makes Stella Insurance UK so well-loved by customers?

Stella Insurance UK is highly regarded by users, with 316 positive reviews highlighting its reliable and trustworthy services.

Top 5 reasons why people are satisfied with companies in the financial sector:

Outstanding customer support	Fast, courteous, and solution-focused assistance.
Transparent pricing	No hidden costs and clear explanations of all terms.
Strong security standards	Data is handled with care and professionalism.
Speedy service delivery	Requests and transactions are completed without unnecessary delays.
Smooth user experience	The platform is intuitive and performs consistently across devices.

Are Stella Insurance UK's services gaining or losing popularity?

Popularity Score

0.8 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Stella Insurance UK from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 859 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the last year, website traffic has decreased slightly by 3.81% , indicating a small dip in the popularity of Stella Insurance UK's services. This minor decline could be due to temporary factors such as seasonal changes or short-term market fluctuations. While not a significant cause for concern, Stella Insurance UK may need to make some adjustments to regain momentum in the coming months.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Stella Insurance UK’s Recognition and Trust in the Digital Space

Web Mention Index

0.1 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Stella Insurance UK’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://withstella.co.uk and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://withstella.co.uk has 15 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Insurance Companies’ category is 711

. Stella Insurance UK’s backlink profile is well below the industry standard, indicating very low online visibility and authority. This is a red flag for any business that relies on digital credibility. A weak backlink profile like this suggests the company may lack trustworthiness and recognition, making it harder for potential customers or partners to view it as reliable.

Note:

A company with such a low backlink profile may struggle to build trust with its audience and could be seen as less reliable in comparison to competitors.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Stella Insurance UK Website Reliable and Stable?

Domain Stability Score

1.2 /5

We analyzed the registration date of the Stella Insurance UK domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://withstella.co.uk
Expires On	2027-08-26
Registered On	2022-08-26
Updated On	2024-08-14

Stella Insurance UK's domain has been active for 2 years, which indicates a moderate level of stability. While the company has had time to build some credibility, it is still not as established as competitors with longer domain histories. This timeframe suggests that Stella Insurance UK is an emerging player in the market, though it may still be working to fully gain users' trust.

Can Stella Insurance UK’s domain be considered reliable?

A domain that has been active for 2 years years can show a moderate level of stability. While it may not have the longevity of older domains, this age range suggests that Stella Insurance UK has had time to build some credibility. However, it may still be working on gaining full trust among users and establishing a solid market presence.

Comparison of Stella Insurance UK with Organic Competitors

An analysis of the Stella Insurance UK website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Stella Insurance UK competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
withstella.co.uk	399	-68
stellainsurance.com.au	168	-15
freedombrokers.co.uk	5605	-163
its4women.co.uk	8561	250

What Does Stella Insurance UK Offer?

The company is committed to providing insurance solutions specifically designed for women. They aim to empower customers, humanize insurance, and contribute to the well-being of women. The company collaborates with partners and organizations that share their vision to support women-focused charities. A portion of their profits is dedicated to these causes. They are focused on challenging norms, promoting equality, and creating products for a more equitable world, beginning with insurance.

Stella Insurance UK Contacts
Contact e-mail	info@withstella.co.uk
Contact telephone	0333 996 9718
Registration address	Cheadle Place Cheshire United Kingdom

Conclusion: Is Stella Insurance UK Legit? Is it Safe?

To verify the legitimacy of Stella Insurance UK with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 2.7/5

This score suggests that Stella Insurance UK is performing slightly below average compared to other companies in its industry. The feedback is mixed, with a noticeable presence of both satisfied and dissatisfied customers, resulting in a reputation that leans toward neutral. While improvement is needed in several areas, Stella Insurance UK still shows some potential to rebuild trust and increase customer satisfaction over time.