Item: Compare the Market
Rating: 4.4
Author: Oleg Tkachenko

We evaluate Compare the Market based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Compare the Market is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Compare the Market Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	4.4/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	4.9/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	5/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	2.6/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	5/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where Compare the Market is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Compare the Market Reviews?

User Reviews Score

4.9 /5

According to Trustpilot data

, users have left 90606 reviews about the company. The most recent review was posted on 19 June 2025, and the overall Trustpilot rating for Compare the Market is 4.9.

4.9 /5 rate of 90,606 reviews
5-star	89.5%
4-star	7.69%
3-star	0.84%
2-star	0.4%
1-star	1.57%

Customer Loyalty and Perception of Compare the Market

Customer Loyalty Index

5 /5

The trust and satisfaction index for Compare the Market is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Compare the Market Show Up in Online Feedback?

The majority of reviews for Compare the Market are positive, with minimal negative feedback having little impact on the company's overall reputation. However, the lack of complete transparency raises questions about potential review management practices, such as filtering or selective representation, which deserve further consideration. That said, it is entirely possible that Compare the Market is a highly reliable company, but this aspect merits attention to ensure a thorough evaluation of its credibility.

Compare the Market responds to many negative reviews, indicating a willingness to engage with customer feedback and address concerns. This suggests some level of attention to resolving issues and valuing client input.

What makes Compare the Market so well-loved by customers?

Compare the Market is highly regarded by users, with 88055 positive reviews highlighting its reliable and trustworthy services.

Top 5 reasons why people are satisfied with companies in the financial sector:

Outstanding customer support	Fast, courteous, and solution-focused assistance.
Transparent pricing	No hidden costs and clear explanations of all terms.
Strong security standards	Data is handled with care and professionalism.
Speedy service delivery	Requests and transactions are completed without unnecessary delays.
Smooth user experience	The platform is intuitive and performs consistently across devices.

Are Compare the Market's services gaining or losing popularity?

Popularity Score

2.6 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Compare the Market from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 38,977,126 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the last year, website traffic has grown modestly by 0.71% , indicating a slow but steady increase in the popularity of Compare the Market's services. This gradual growth suggests that Compare the Market is making progress in attracting new customers, likely through incremental improvements in service or marketing. While the growth is small, it’s a positive trend that could lead to further expansion.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Compare the Market’s Recognition and Trust in the Digital Space

Web Mention Index

5 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Compare the Market’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://comparethemarket.com and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://comparethemarket.com has 5967 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Insurance Companies’ category is 711

. Compare the Market’s backlink profile is significantly higher than the industry average, which is a clear sign of exceptional trust and authority. This suggests that Compare the Market is not only a dominant player in its market but also a highly reliable and respected brand. With such a strong digital presence, Compare the Market is likely viewed as a safe and authoritative choice by both consumers and business partners.

Note:

Companies with backlink profiles far above the average are industry leaders and are trusted significantly more than competitors, making them standout choices in the market.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Compare the Market Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the Compare the Market domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://comparethemarket.com
Expires On	2025-06-25
Registered On	2004-09-21
Updated On	2018-10-07

Compare the Market has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can Compare the Market’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

Comparison of Compare the Market with Organic Competitors

An analysis of the Compare the Market website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Compare the Market competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
comparethemarket.com	40650008	-1309015
gocompare.com	31173226	-582965
admiral.com	15500639	1770342
confused.com	9295949	-85440

What Does Compare the Market Offer?

Comparethemarket, a popular price comparison website in the UK, was established in 2006. The website offers comparisons for various insurance types such as car and home insurance. Additionally, services are provided for van, bike, travel, pet, and life insurance, as well as broadband, mobile phone packages, and financial products like mortgages, credit cards, loans, savings accounts, and current accounts. Comparing products on the site is free, and the website remains impartial regardless of any fees received. Users can also enjoy rewards such as Meerkat Meals, Meerkat Movies, and 25% discounts on Caffe Nero products by taking out qualifying products. If users have any inquiries, they can access FAQs and contact information on the company's website.

Compare the Market Contacts
Contact e-mail	support@comparethemarket.com
Registration address	Peterborough United Kingdom

Conclusion: Is Compare the Market Legit? Is it Safe?

To verify the legitimacy of Compare the Market with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 4.4/5

A high score indicates that Compare the Market is highly regarded by its customers, delivering excellent service with minimal complaints. This level of trust and recognition positions Compare the Market as a leader in its field. Customers can confidently rely on its services, as it has proven to be consistent and dependable.