Item: Hastings Essential
Rating: 1.2
Author: Oleg Tkachenko

We evaluate Hastings Essential based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Hastings Essential is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Hastings Essential Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	1.2/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	1.3/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	1.5/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	0.6/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	N/A
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where Hastings Essential is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Hastings Essential Reviews?

User Reviews Score

1.3 /5

According to Trustpilot data

, users have left 90 reviews about the company. The most recent review was posted on 20 May 2025, and the overall Trustpilot rating for Hastings Essential is 1.3.

1.3 /5 rate of 90 reviews
5-star	4.44%
4-star	1.11%
3-star	2.22%
2-star	0%
1-star	92.22%

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Customer Loyalty and Perception of Hastings Essential

Customer Loyalty Index

1.5 /5

The trust and satisfaction index for Hastings Essential is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Hastings Essential Show Up in Online Feedback?

The majority of reviews about company Hastings Essential are negative, significantly undermining trust. Under these circumstances, collaboration with the company is not recommended. The reviews highlight real issues and risks that should be considered before making any decisions.

Hastings Essential responds to many negative reviews, indicating a willingness to engage with customer feedback and address concerns. This suggests some level of attention to resolving issues and valuing client input.

What’s causing negative feedback for Hastings Essential?

Hastings Essential has received 85 negative reviews, with users frequently raising concerns about specific aspects of the service.

Top 5 recurring complaints among customers of service-based companies:

Inconsistent customer support	Quality and responsive times vary.
Unclear or unexpected fees	Costs are not always communicated transparently.
Security or data privacy issues	Uncertainty about how personal data is managed.
Slow processing times	Delays in payouts, documentation, or issue resolution.
Intermittent system failures	Bugs or disruptions that impact usability.

Despite the negative feedback, 5 users have left positive reviews, appreciating certain features of Hastings Essential's services, though these are fewer in number.

Are Hastings Essential's services gaining or losing popularity?

Popularity Score

0.6 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Hastings Essential from the last month and a year ago to analyze trends.

According to Similarweb data for N\A, the website recorded N\A visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Data on website traffic for Hastings Essential is currently unavailable due to insufficient statistics. As a result, we are unable to provide a score for this parameter, and its contribution to the overall rating is currently absent.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Hastings Essential’s Recognition and Trust in the Digital Space

Web Mention Index

0 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Hastings Essential’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://hastingsessential.com and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://hastingsessential.com has 2 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Financial Companies’ category is 796

. Hastings Essential’s backlink profile is well below the industry standard, indicating very low online visibility and authority. This is a red flag for any business that relies on digital credibility. A weak backlink profile like this suggests the company may lack trustworthiness and recognition, making it harder for potential customers or partners to view it as reliable.

Note:

A company with such a low backlink profile may struggle to build trust with its audience and could be seen as less reliable in comparison to competitors.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Hastings Essential Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the Hastings Essential domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://hastingsessential.com
Expires On	2028-03-05
Registered On	2008-03-05
Updated On	2022-12-14

Hastings Essential has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can Hastings Essential’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

Comparison of Hastings Essential with Organic Competitors

An analysis of the Hastings Essential website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Hastings Essential competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.	Google Ads Visibility Google Ads Visibility reflects a domain's use of Google Ads for paid promotion. This metric highlights the company's marketing strategy, investment in audience acquisition, and competitive market approach.
hastingsessential.com	14	0
hastingsplc.com	9	0
hastingsdirectsmartmiles.com	37	0
hastingsdirectcareers.com	22	0

What Does Hastings Essential Offer?

Hastings Essential offers insurance for cars and homes, as well as vehicle breakdown recovery services. Contact them for a quote today.

Conclusion: Is Hastings Essential Legit? Is it Safe?

To verify the legitimacy of Hastings Essential with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 1.2/5

A moderately low score indicates that Hastings Essential faces persistent issues that affect overall user satisfaction. Although some positive feedback is present, it is outweighed by a higher volume of critical reviews. Hastings Essential may need improvement in areas such as customer service, engagement, or domain stability.