Item: Blueground
Rating: 4.3
Author: Oleg Tkachenko

We evaluate Blueground based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Blueground is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Blueground Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	4.3/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	4.2/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	4.5/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	4.2/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	5/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	4/5

Top 5 Countries Where Blueground is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Blueground Reviews?

User Reviews Score

4.2 /5

According to Trustpilot data

, users have left 1532 reviews about the company. The most recent review was posted on 6 July 2025, and the overall Trustpilot rating for Blueground is 4.2.

4.2 /5 rate of 1,532 reviews
5-star	68.02%
4-star	9.01%
3-star	1.89%
2-star	1.89%
1-star	19.19%

Editor’s Pick:

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Editor at Traders Union

The property market is losing momentum, while savvy investors are shifting their focus. Find out where the smart money is going in 2025.

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Customer Loyalty and Perception of Blueground

Customer Loyalty Index

4.5 /5

The trust and satisfaction index for Blueground is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Blueground Show Up in Online Feedback?

Negative reviews about Blueground are present but not overwhelming, indicating isolated incidents rather than systemic issues. However, it’s important to examine their content carefully to determine how relevant these concerns might be to you. When reviewing feedback, consider both the overall sentiment and specific details to make a well-informed decision about engaging with the company.

Blueground responds to many negative reviews, indicating a willingness to engage with customer feedback and address concerns. This suggests some level of attention to resolving issues and valuing client input.

What makes Blueground so well-loved by customers?

Blueground is highly regarded by users, with 1180 positive reviews highlighting its reliable and trustworthy services.

Top 5 reasons why people are satisfied with companies in the financial sector:

Outstanding customer support	Fast, courteous, and solution-focused assistance.
Transparent pricing	No hidden costs and clear explanations of all terms.
Strong security standards	Data is handled with care and professionalism.
Speedy service delivery	Requests and transactions are completed without unnecessary delays.
Smooth user experience	The platform is intuitive and performs consistently across devices.

Are Blueground's services gaining or losing popularity?

Popularity Score

4.2 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Blueground from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 2,774,658 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the past year, website traffic has risen significantly by 39.32% , reflecting a strong upward trend in the popularity of Blueground's services. This notable growth may be driven by enhanced service quality, successful marketing efforts, or positive customer feedback. Blueground appears to be gaining traction in the market, and maintaining this focus could result in continued success.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Blueground’s Recognition and Trust in the Digital Space

Web Mention Index

5 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Blueground’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to https://theblueground.com and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain https://theblueground.com has 1167 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Real Estate Companies and Agents’ category is 721

. Blueground’s backlink profile significantly surpasses the industry average, indicating a high level of trust and authority. This suggests that Blueground is not only well-established but also perceived as a leader in its sector. Businesses at this level are often viewed as safe and reliable choices by customers and partners alike.

Note:

Companies with this level of online recognition are typically leaders in their industry and are widely trusted, making them highly attractive to customers.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Blueground Website Reliable and Stable?

Domain Stability Score

4 /5

We analyzed the registration date of the Blueground domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below https://theblueground.com
Expires On	2028-04-11
Registered On	2015-04-11
Updated On	2023-05-30

Blueground has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can Blueground’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

Comparison of Blueground with Organic Competitors

An analysis of the Blueground website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Blueground competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
theblueground.com	1436062	-11025
nestpick.com	348458	-8550
thehomelike.com	45073	519
sublet.com	191789	-3031

What Does Blueground Offer?

Blueground operates as a global provider of furnished rentals for medium to long-term stays. They offer a variety of homes in popular neighborhoods around the world, without the need for a lengthy commitment. Their apartments come fully furnished with complete kitchens and various amenities, including Wi-Fi and entertainment systems. Some buildings even offer access to pools, gyms, and outdoor areas. Blueground allows potential guests to view available apartments in real-time, with actual photos and 3D tours, making booking and moving in simple. Throughout their stay, guests can reach out via email, phone, or a guest app for support and requests such as cleaning or additional supplies. For additional details, Blueground can be found on various social media platforms or at www.theblueground.com.

Blueground Contacts
Contact e-mail	marketing@theblueground.com
Contact telephone	+1 718 362 6090
Registration address	106 W 32nd St New York United States

Conclusion: Is Blueground Legit? Is it Safe?

To verify the legitimacy of Blueground with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 4.3/5

A high score indicates that Blueground is highly regarded by its customers, delivering excellent service with minimal complaints. This level of trust and recognition positions Blueground as a leader in its field. Customers can confidently rely on its services, as it has proven to be consistent and dependable.