Item: Zing
Rating: 3.3
Author: Oleg Tkachenko

We evaluate Zing based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Zing is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Zing Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	3.3/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	3.7/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	4.3/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	3.7/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	0.3/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	N/A

Top 5 Countries Where Zing is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Zing Reviews?

User Reviews Score

3.7 /5

According to Trustpilot data

, users have left 585 reviews about the company. The most recent review was posted on 19 June 2025, and the overall Trustpilot rating for Zing is 3.7.

3.7 /5 rate of 585 reviews
5-star	63.76%
4-star	4.79%
3-star	1.54%
2-star	2.39%
1-star	27.52%

Editor’s Pick:

Life on Installments – How to Start Earning and Leave Credit Behind

Eugene Komchuk

Editor at Traders Union

Living on loans isn’t freedom — it’s a trap with interest. In 2025, more people are choosing a different way forward. Find out how to break free from the debt cycle.

Read the article

Customer Loyalty and Perception of Zing

Customer Loyalty Index

4.3 /5

The trust and satisfaction index for Zing is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Zing Show Up in Online Feedback?

Negative reviews about Zing are present but not overwhelming, indicating isolated incidents rather than systemic issues. However, it’s important to examine their content carefully to determine how relevant these concerns might be to you. When reviewing feedback, consider both the overall sentiment and specific details to make a well-informed decision about engaging with the company.

Zing addresses approximately 68% of its negative reviews, demonstrating a reasonable level of engagement with customer feedback. However, this approach may still suggest a selective focus on resolving issues, raising questions about the company’s consistency in addressing customer concerns.

What makes Zing so well-loved by customers?

Zing is highly regarded by users, with 401 positive reviews highlighting its reliable and trustworthy services.

Top 5 reasons why people are satisfied with companies in the financial sector:

Outstanding customer support	Fast, courteous, and solution-focused assistance.
Transparent pricing	No hidden costs and clear explanations of all terms.
Strong security standards	Data is handled with care and professionalism.
Speedy service delivery	Requests and transactions are completed without unnecessary delays.
Smooth user experience	The platform is intuitive and performs consistently across devices.

Are Zing's services gaining or losing popularity?

Popularity Score

3.7 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Zing from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 15,156 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the last year, website traffic has surged by 1,604.84% , indicating a dramatic increase in the popularity of Zing's services. Such substantial growth suggests that Zing has made significant strides in the market, likely due to a combination of effective promotions, excellent customer experiences, and strong word-of-mouth. This rapid rise in traffic signals that Zing is capturing considerable market attention and could continue to expand at this accelerated pace.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Zing’s Recognition and Trust in the Digital Space

Web Mention Index

0.3 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Zing’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://zing.me and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://zing.me has 68 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Financial Companies’ category is 796

. Zing’s backlink profile is well below the industry standard, indicating very low online visibility and authority. This is a red flag for any business that relies on digital credibility. A weak backlink profile like this suggests the company may lack trustworthiness and recognition, making it harder for potential customers or partners to view it as reliable.

Note:

A company with such a low backlink profile may struggle to build trust with its audience and could be seen as less reliable in comparison to competitors.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Zing Website Reliable and Stable?

Domain Stability Score

0 /5

Data on the age and stability of Zing's domain is currently unavailable. As a result, we cannot assign a score for this parameter according to our methodology, and its contribution to the overall rating is currently absent.

Does the age of Zing domain guarantee reliability?

A domain’s age can suggest stability, but it is not a guarantee of reliability or trustworthiness. While older domains may reflect a longer presence, it’s important to also consider factors such as customer reviews, reputation, and overall service quality when evaluating a company.

Comparison of Zing with Organic Competitors

An analysis of the Zing website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Zing competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
zing.me	11189	-5
vnggames.com	1234348	123052
zalopay.vn	2595455	59901
zing.vn	1404736	71451

What Does Zing Offer?

Zing is an international money app that allows users to send, spend, convert, and hold currencies. The app offers a smart multi-currency card and the ability to hold money in over 20 currencies, send in more than 30 currencies, and spend in over 200 countries and territories. Users can move money easily between Zing wallets and use contactless payment options like Apple Pay and Google Pay. The app also provides free UK ATM withdrawals and allows the first international ATM withdrawal per month without Zing fees (other fees may still apply). Users can benefit from zero transfer fees on all outgoing payments and can convert the first £500 fee-free monthly (terms and conditions apply). Zing offers competitive exchange rates with no hidden fees and provides full transaction breakdowns for informed decision-making. Users can track payments until they reach their destination and receive 24/7 support from the ZingCare team via in-app chat and email. Zing users can enjoy regular offers, brand promotions, and participate in monthly giveaways for a chance to win unforgettable experiences. Zing is part of the HSBC group. Zing is provided by MP Payments UK Limited, a company registered in England and Wales. MP Payments UK Limited is authorized by the Financial Conduct Authority under the Electronic Money Regulations 2011 for issuing electronic money and providing payment services. Users' funds are not deposits and are not protected by the Financial Services Compensation Scheme (FSCS). MP Payments UK Limited keeps e-money safe by safeguarding funds in a separate bank account. It is a separate entity from HSBC UK Bank Plc, and e-money does not contribute to total FSCS protection with HSBC UK if applicable. For any inquiries, users can contact support@zing.com.

Conclusion: Is Zing Legit? Is it Safe?

To verify the legitimacy of Zing with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 3.3/5

A moderately high score is a good sign that Zing is gaining trust and delivering reliable services. Customers are generally satisfied, and the company has built a solid reputation. While occasional issues may still arise, Zing is a credible player in its industry.