Item: Cash Converters
Rating: 4.4
Author: Oleg Tkachenko

We evaluate Cash Converters based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Cash Converters is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Cash Converters Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	4.4/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	4.7/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	4.8/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	5/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	3.4/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	N/A

Top 5 Countries Where Cash Converters is Popular

Data Currently Unavailable

At present, we lack sufficient data to analyze this company’s website traffic distribution across the top five countries. This may be due to limited web traffic, restricted access to geographic data, or low engagement in international markets. Our analytics team will continue monitoring, and any new data will be promptly added to provide an updated view of the company's market presence.

What are Cash Converters Reviews?

User Reviews Score

4.7 /5

According to Trustpilot data

, users have left 174 reviews about the company. The most recent review was posted on 1 July 2025, and the overall Trustpilot rating for Cash Converters is 4.7.

4.7 /5 rate of 174 reviews
5-star	82.18%
4-star	7.47%
3-star	2.87%
2-star	2.3%
1-star	5.17%

Editor’s Pick:

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Editor at Traders Union

Living on loans isn’t freedom — it’s a trap with interest. In 2025, more people are choosing a different way forward. Find out how to break free from the debt cycle.

Read the article

Customer Loyalty and Perception of Cash Converters

Customer Loyalty Index

4.8 /5

The trust and satisfaction index for Cash Converters is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Cash Converters Show Up in Online Feedback?

The majority of reviews for Cash Converters are positive, with minimal negative feedback having little impact on the company's overall reputation. However, the lack of complete transparency raises questions about potential review management practices, such as filtering or selective representation, which deserve further consideration. That said, it is entirely possible that Cash Converters is a highly reliable company, but this aspect merits attention to ensure a thorough evaluation of its credibility.

Cash Converters responds to many negative reviews, indicating a willingness to engage with customer feedback and address concerns. This suggests some level of attention to resolving issues and valuing client input.

What makes Cash Converters so well-loved by customers?

Cash Converters is highly regarded by users, with 156 positive reviews highlighting its reliable and trustworthy services.

Top 5 reasons why people are satisfied with companies in the financial sector:

Outstanding customer support	Fast, courteous, and solution-focused assistance.
Transparent pricing	No hidden costs and clear explanations of all terms.
Strong security standards	Data is handled with care and professionalism.
Speedy service delivery	Requests and transactions are completed without unnecessary delays.
Smooth user experience	The platform is intuitive and performs consistently across devices.

Are Cash Converters's services gaining or losing popularity?

Popularity Score

5 /5

Understanding whether a company's services are gaining or losing popularity is crucial for assessing its current standing and growth potential. We compared the website traffic data for Cash Converters from the last month and a year ago to analyze trends.

According to Similarweb data for May 2025, the website recorded 1,510,490 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

Over the past year, website traffic has risen significantly by 33.57% , reflecting a strong upward trend in the popularity of Cash Converters's services. This notable growth may be driven by enhanced service quality, successful marketing efforts, or positive customer feedback. Cash Converters appears to be gaining traction in the market, and maintaining this focus could result in continued success.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Cash Converters’s Recognition and Trust in the Digital Space

Web Mention Index

3.4 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Cash Converters’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to https://cashconverters.com.au and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain https://cashconverters.com.au has 526 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Alternative Finance Providers’ category is 610

. Cash Converters’s backlink profile is close to the industry average, which is a strong sign of reliability. This suggests that Cash Converters is performing on par with most of its competitors, making it a fairly trustworthy option in its category. However, slight improvements could further boost its competitive edge.

Note:

Being close to the industry average signals that the company is generally seen as reliable but may still have opportunities to stand out as more trustworthy than the competition.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Cash Converters Website Reliable and Stable?

Domain Stability Score

0 /5

Data on the age and stability of Cash Converters's domain is currently unavailable. As a result, we cannot assign a score for this parameter according to our methodology, and its contribution to the overall rating is currently absent.

Does the age of Cash Converters domain guarantee reliability?

A domain’s age can suggest stability, but it is not a guarantee of reliability or trustworthiness. While older domains may reflect a longer presence, it’s important to also consider factors such as customer reviews, reputation, and overall service quality when evaluating a company.

Comparison of Cash Converters with Organic Competitors

An analysis of the Cash Converters website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Cash Converters competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
cashconverters.com.au	1304106	24454
gumtree.com.au	20295827	-46214
ebay.com.au	31218251	216854
amazon.com.au	110371079	-1477923

What Does Cash Converters Offer?

This company is one of Australia's largest second-hand retailers, employing over 1,200 staff members across the country. In 2023, they bought over 1.3 million items, accepted 1.1 million items for pawning, and sold nearly 2 million items. With over 200 shop categories available online and in-store, customers can explore a wide range of items, from jewelry to musical instruments. The company focuses on giving pre-owned items a second chance and values their community's support in embracing confident purchases. Apart from their retail business, the company has been assisting Australians in the personal finance sector for over 35 years. They prioritize their customers and aim to provide suitable cash solutions while operating under the National Consumer Credit Protection Act (2009) to ensure responsible lending practices.

Cash Converters Contacts
Contact e-mail	General.Enquiries@cashconverters.com
Contact telephone	+61 (0) 8 9221 9111
Registration address	Level 11, 141 St Georges Terrace Perth Australia

Conclusion: Is Cash Converters Legit? Is it Safe?

To verify the legitimacy of Cash Converters with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 4.4/5

A high score indicates that Cash Converters is highly regarded by its customers, delivering excellent service with minimal complaints. This level of trust and recognition positions Cash Converters as a leader in its field. Customers can confidently rely on its services, as it has proven to be consistent and dependable.