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Flood Assist Review – Is it Safe and Legit?

Item: Flood Assist
Rating: 4.5
Author: Oleg Tkachenko

4.5

Claim profile

Woodnewton, United Kingdom

Registration address

http://floodassist.co.uk

Declared official website

We evaluate Flood Assist based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Flood Assist is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Flood Assist Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	4.5/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	4.8/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	5/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	4.6/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	1/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where Flood Assist is Popular

We analyzed the popularity of Flood Assist across various countries over the past month to identify where it's most in demand. The data, sourced from Ahrefs, highlights regions where the brand is recognized and attracts interest, offering a general view of its performance in different markets.

*The chart shows monthly website visitors.

What are Flood Assist Reviews?

User Reviews Score

4.8 /5

According to Trustpilot data

, users have left 261 reviews about the company. The most recent review was posted on 4 June 2026, and the overall Trustpilot rating for Flood Assist is 4.8.

4.8 /5 rate of 261 reviews
5-star	96.93%
4-star	2.68%
3-star	0%
2-star	0.38%
1-star	0%

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Customer Loyalty and Perception of Flood Assist

Customer Loyalty Index

5 /5

The trust and satisfaction index for Flood Assist is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Flood Assist Show Up in Online Feedback?

Most reviews for Flood Assist are positive, and the few negative comments do not significantly affect its reputation. Overall, Flood Assist appears to be a trustworthy and well-regarded company, though it’s reasonable to keep monitoring its performance.

According to current data, Flood Assist monitors customer reviews, which shows attention to feedback and a readiness to address client concerns.

What makes Flood Assist so well-loved by customers?

Flood Assist is highly regarded by users, with 260 positive reviews highlighting its reliable and trustworthy services.

Top 5 reasons why people are satisfied with companies in the financial sector:

Outstanding customer support	Fast, courteous, and solution-focused assistance.
Transparent pricing	No hidden costs and clear explanations of all terms.
Strong security standards	Data is handled with care and professionalism.
Speedy service delivery	Requests and transactions are completed without unnecessary delays.
Smooth user experience	The platform is intuitive and performs consistently across devices.

Are Flood Assist's services gaining or losing popularity?

Popularity Score

4.6 /5

We compared the average website traffic of Flood Assist over the past four calendar months with the industry benchmark for the Insurance Companies category, which currently stands at 6948

, to assess the company’s relative visibility and competitive standing.

According to Similarweb data for June 2026, the website recorded 17,251 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

While the primary evaluation relies on comparing the company with its industry peers, it is equally valuable to observe its traffic dynamics over time.

Over the last year, website traffic has decreased slightly by 3.17% , indicating a small dip in the popularity of Flood Assist's services. This minor decline could be due to temporary factors such as seasonal changes or short-term market fluctuations. While not a significant cause for concern, Flood Assist may need to make some adjustments to regain momentum in the coming months.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Flood Assist’s Recognition and Trust in the Digital Space

Web Mention Index

1 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Flood Assist’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://floodassist.co.uk and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://floodassist.co.uk has 32 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Insurance Companies’ category is 125

Flood Assist’s backlink profile falls significantly below the category average, indicating that it lacks substantial online credibility.

Note:

A backlink profile that is considerably below average may indicate that the company is less established or less trusted compared to others in the same space.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Flood Assist Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the Flood Assist domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://floodassist.co.uk
Expires On	2033-06-20
Registered On	2015-06-20
Updated On	2025-06-11

Flood Assist has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can Flood Assist’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

Comparison of Flood Assist with Organic Competitors

An analysis of the Flood Assist website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Flood Assist competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
floodassist.co.uk	17150	-1323
floodmapper.co.uk	5874	245
riverlevels.uk	25381	2315
flood-warning.naturalresources.wales	425349	7068

What Does Flood Assist Offer?

Flood Assist is a UK-based company specializing in flood insurance solutions for homes at high risk of flooding or that have been flooded before. They work with a panel of flood insurers, many of whom participate in the Flood Re scheme. The company offers insurance for various types of domestic properties, including holiday homes, unoccupied properties, historic buildings, high-value properties, and non-standard constructions. They have experience insuring unique structures like converted railway carriages and Martello towers. Flood Assist comprises a team of experienced insurance professionals who prioritize understanding each client's specific needs. They have been recognized by the Chartered Insurance Institute for their commitment to providing personalized and competitively priced insurance solutions with empathy and care.

Flood Assist Contacts
Contact e-mail	liz.mitchell@floodassist.co.uk
Contact telephone	01832770770
Registration address	Meadow View Oundle Road Woodnewton United Kingdom

Conclusion: Is Flood Assist Legit? Is it Safe?

To verify the legitimacy of Flood Assist with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 4.5/5

A high score indicates that Flood Assist is highly regarded by its customers, delivering excellent service with minimal complaints. This level of trust and recognition positions Flood Assist as a leader in its field. Customers can confidently rely on its services, as it has proven to be consistent and dependable.