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ING Australia Review – Is it Safe and Legit?

Item: ING Australia
Rating: 3.2
Author: Oleg Tkachenko

3.2

Claim profile

SYDNEY, Australia

Registration address

http://ing.com.au

Declared official website

We evaluate ING Australia based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how ING Australia is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

ING Australia Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	3.2/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	1.4/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	3.5/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	5/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	5/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	N/A

Top 5 Countries Where ING Australia is Popular

We analyzed the popularity of ING Australia across various countries over the past month to identify where it's most in demand. The data, sourced from Ahrefs, highlights regions where the brand is recognized and attracts interest, offering a general view of its performance in different markets.

*The chart shows monthly website visitors.

What are ING Australia Reviews?

User Reviews Score

1.4 /5

According to Trustpilot data

, users have left 1960 reviews about the company. The most recent review was posted on 3 June 2026, and the overall Trustpilot rating for ING Australia is 1.4.

1.4 /5 rate of 1,960 reviews
5-star	62.86%
4-star	13.98%
3-star	4.64%
2-star	3.16%
1-star	15.36%

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Customer Loyalty and Perception of ING Australia

Customer Loyalty Index

3.5 /5

The trust and satisfaction index for ING Australia is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does ING Australia Show Up in Online Feedback?

Negative reviews about ING Australia are present but not overwhelming, indicating isolated incidents rather than systemic issues. However, it’s important to examine their content carefully to determine how relevant these concerns might be to you. When reviewing feedback, consider both the overall sentiment and specific details to make a well-informed decision about engaging with the company.

It is unclear whether ING Australia monitors user reviews. A lack of visible reputation-management activity might be interpreted as limited openness to dialogue, potentially impacting trust.

Why do customers appreciate ING Australia?

1506 users have shared their positive experiences, highlighting what they appreciate about ING Australia.

Top 5 reasons why users are satisfied with service-oriented companies:

Responsive customer support	Inquiries are handled promptly and professionally.
Clear pricing and terms	Fees and policies are explained transparently.
Reliable security measures	Users feel confident their data is handled securely.
Timely service execution	Payments, requests, and claims are processed efficiently.
Stable and user-friendly platform	The interface is easy to use and performs consistently.

Are ING Australia's services gaining or losing popularity?

Popularity Score

5 /5

We compared the average website traffic of ING Australia over the past four calendar months with the industry benchmark for the Banks and Savings Accounts category, which currently stands at 61740

, to assess the company’s relative visibility and competitive standing.

According to Similarweb data for May 2026, the website recorded 4,367,118 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

While the primary evaluation relies on comparing the company with its industry peers, it is equally valuable to observe its traffic dynamics over time.

Over the last year, website traffic has surged by 56.41% , indicating a dramatic increase in the popularity of ING Australia's services. Such substantial growth suggests that ING Australia has made significant strides in the market, likely due to a combination of effective promotions, excellent customer experiences, and strong word-of-mouth. This rapid rise in traffic signals that ING Australia is capturing considerable market attention and could continue to expand at this accelerated pace.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

ING Australia’s Recognition and Trust in the Digital Space

Web Mention Index

5 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to ING Australia’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://ing.com.au and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://ing.com.au has 1030 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Banks and Savings Accounts’ category is 421

ING Australia’s backlink profile is significantly higher than the industry average, which is a clear sign of exceptional trust and authority. This suggests that ING Australia is not only a dominant player in its market but also a highly reliable and respected brand. With such a strong digital presence, ING Australia is likely viewed as a safe and authoritative choice by both consumers and business partners.

Note:

Companies with backlink profiles far above the average are industry leaders and are trusted significantly more than competitors, making them standout choices in the market.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the ING Australia Website Reliable and Stable?

Domain Stability Score

N/A

Data on the age and stability of ING Australia's domain is currently unavailable. As a result, we cannot assign a score for this parameter according to our methodology, and its contribution to the overall rating is currently absent.

Does the age of ING Australia domain guarantee reliability?

A domain’s age can suggest stability, but it is not a guarantee of reliability or trustworthiness. While older domains may reflect a longer presence, it’s important to also consider factors such as customer reviews, reputation, and overall service quality when evaluating a company.

Comparison of ING Australia with Organic Competitors

An analysis of the ING Australia website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well ING Australia competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
ing.com.au	3357060	-746544
anz.com.au	17623685	-1022521
westpac.com.au	20864475	-1560962
nab.com.au	23691691	-2770716

What Does ING Australia Offer?

ING Australia, a division of ING Bank (Australia) Limited and a part of the ING Group, offers banking services in Australia. They provide Everyday Banking, Savings, Home Loans, and Superannuation products since their establishment in 1999. Operating with a customer-centric approach, they offer 24/7 customer support and digital banking solutions for customer convenience. The company aims to improve customer lives through innovative solutions and community engagement. They emphasize a collaborative and forward-thinking work culture. For more information, visit their website ingdirect.com.au. ING Australia is a part of ING Bank (Australia) Limited and wholly owned by ING Group.

ING Australia Contacts
Contact telephone	133 464
Registration address	60 Margaret St SYDNEY Australia

Conclusion: Is ING Australia Legit? Is it Safe?

To verify the legitimacy of ING Australia with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 3.2/5

A moderately high score is a good sign that ING Australia is gaining trust and delivering reliable services. Customers are generally satisfied, and the company has built a solid reputation. While occasional issues may still arise, ING Australia is a credible player in its industry.