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SelectQuote Life Insurance Review – Is it Safe and Legit?

Item: SelectQuote Life Insurance
Rating: 4.8
Author: Oleg Tkachenko

4.8

Claim profile

Overland Park, United States

Registration address

http://life.selectquote.com

Declared official website

We evaluate SelectQuote Life Insurance based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how SelectQuote Life Insurance is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

SelectQuote Life Insurance Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	4.8/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	4.5/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	5/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	5/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	5/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where SelectQuote Life Insurance is Popular

We analyzed the popularity of SelectQuote Life Insurance across various countries over the past month to identify where it's most in demand. The data, sourced from Ahrefs, highlights regions where the brand is recognized and attracts interest, offering a general view of its performance in different markets.

*The chart shows monthly website visitors.

What are SelectQuote Life Insurance Reviews?

User Reviews Score

4.5 /5

According to Trustpilot data

, users have left 11913 reviews about the company. The most recent review was posted on 4 June 2026, and the overall Trustpilot rating for SelectQuote Life Insurance is 4.5.

4.5 /5 rate of 11,913 reviews
5-star	67.02%
4-star	15.32%
3-star	7.5%
2-star	4.56%
1-star	5.6%

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Customer Loyalty and Perception of SelectQuote Life Insurance

Customer Loyalty Index

5 /5

The trust and satisfaction index for SelectQuote Life Insurance is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does SelectQuote Life Insurance Show Up in Online Feedback?

Negative reviews about SelectQuote Life Insurance are present but not overwhelming, indicating isolated incidents rather than systemic issues. However, it’s important to examine their content carefully to determine how relevant these concerns might be to you. When reviewing feedback, consider both the overall sentiment and specific details to make a well-informed decision about engaging with the company.

According to current data, SelectQuote Life Insurance monitors customer reviews, which shows attention to feedback and a readiness to address client concerns.

What makes SelectQuote Life Insurance so well-loved by customers?

SelectQuote Life Insurance is highly regarded by users, with 9809 positive reviews highlighting its reliable and trustworthy services.

Top 5 reasons why people are satisfied with companies in the financial sector:

Outstanding customer support	Fast, courteous, and solution-focused assistance.
Transparent pricing	No hidden costs and clear explanations of all terms.
Strong security standards	Data is handled with care and professionalism.
Speedy service delivery	Requests and transactions are completed without unnecessary delays.
Smooth user experience	The platform is intuitive and performs consistently across devices.

Are SelectQuote Life Insurance's services gaining or losing popularity?

Popularity Score

5 /5

We compared the average website traffic of SelectQuote Life Insurance over the past four calendar months with the industry benchmark for the Insurance Companies category, which currently stands at 6948

, to assess the company’s relative visibility and competitive standing.

According to Similarweb data for May 2026, the website recorded 1,836,070 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

While the primary evaluation relies on comparing the company with its industry peers, it is equally valuable to observe its traffic dynamics over time.

Over the last year, website traffic has surged by 118.73% , indicating a dramatic increase in the popularity of SelectQuote Life Insurance's services. Such substantial growth suggests that SelectQuote Life Insurance has made significant strides in the market, likely due to a combination of effective promotions, excellent customer experiences, and strong word-of-mouth. This rapid rise in traffic signals that SelectQuote Life Insurance is capturing considerable market attention and could continue to expand at this accelerated pace.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

SelectQuote Life Insurance’s Recognition and Trust in the Digital Space

Web Mention Index

5 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to SelectQuote Life Insurance’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://life.selectquote.com and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://life.selectquote.com has 764 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Insurance Companies’ category is 125

SelectQuote Life Insurance’s backlink profile is significantly higher than the industry average, which is a clear sign of exceptional trust and authority. This suggests that SelectQuote Life Insurance is not only a dominant player in its market but also a highly reliable and respected brand. With such a strong digital presence, SelectQuote Life Insurance is likely viewed as a safe and authoritative choice by both consumers and business partners.

Note:

Companies with backlink profiles far above the average are industry leaders and are trusted significantly more than competitors, making them standout choices in the market.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the SelectQuote Life Insurance Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the SelectQuote Life Insurance domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://life.selectquote.com
Expires On	2027-02-15
Registered On	1996-02-14
Updated On	2024-11-30

SelectQuote Life Insurance has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can SelectQuote Life Insurance’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

Comparison of SelectQuote Life Insurance with Organic Competitors

An analysis of the SelectQuote Life Insurance website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well SelectQuote Life Insurance competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
life.selectquote.com	1689224	-142758
www.tdi.texas.gov	115422894	-446993
www.dfs.ny.gov	115895784	-1861571
www.ace.aaa.com	61837437	-7226585

What Does SelectQuote Life Insurance Offer?

SelectQuote is a term life sales agency in the United States. They assist in finding insurance coverage from various trusted carriers for free. Over 2 million families have used SelectQuote for their life insurance needs.

SelectQuote Life Insurance Contacts
Contact e-mail	clientservices@selectquote.com
Contact telephone	1-800-670-3213
Registration address	6800 W 115th Street, Suite 2511 Overland Park United States

Conclusion: Is SelectQuote Life Insurance Legit? Is it Safe?

To verify the legitimacy of SelectQuote Life Insurance with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 4.8/5

A high score indicates that SelectQuote Life Insurance is highly regarded by its customers, delivering excellent service with minimal complaints. This level of trust and recognition positions SelectQuote Life Insurance as a leader in its field. Customers can confidently rely on its services, as it has proven to be consistent and dependable.