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Hays Travel Review – Is it Safe and Legit?

Item: Hays Travel
Rating: 5
Author: Oleg Tkachenko

Claim profile

United Kingdom

Registration address

https://www.haystravel.co.uk

Declared official website

We evaluate Hays Travel based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how Hays Travel is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

Hays Travel Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	5/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	4.9/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	5/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	5/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	5/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where Hays Travel is Popular

We analyzed the popularity of Hays Travel across various countries over the past month to identify where it's most in demand. The data, sourced from Ahrefs, highlights regions where the brand is recognized and attracts interest, offering a general view of its performance in different markets.

*The chart shows monthly website visitors.

What are Hays Travel Reviews?

User Reviews Score

4.9 /5

According to Trustpilot data

, users have left 396588 reviews about the company. The most recent review was posted on 4 June 2026, and the overall Trustpilot rating for Hays Travel is 4.9.

4.9 /5 rate of 396,588 reviews
5-star	95.65%
4-star	3.42%
3-star	0.29%
2-star	0.12%
1-star	0.51%

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Customer Loyalty and Perception of Hays Travel

Customer Loyalty Index

5 /5

The trust and satisfaction index for Hays Travel is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does Hays Travel Show Up in Online Feedback?

Most reviews for Hays Travel are positive, and the few negative comments do not significantly affect its reputation. Overall, Hays Travel appears to be a trustworthy and well-regarded company, though it’s reasonable to keep monitoring its performance.

According to current data, Hays Travel monitors customer reviews, which shows attention to feedback and a readiness to address client concerns.

What makes Hays Travel so well-loved by customers?

Hays Travel is highly regarded by users, with 392925 positive reviews highlighting its reliable and trustworthy services.

Top 5 reasons why people are satisfied with companies in the financial sector:

Outstanding customer support	Fast, courteous, and solution-focused assistance.
Transparent pricing	No hidden costs and clear explanations of all terms.
Strong security standards	Data is handled with care and professionalism.
Speedy service delivery	Requests and transactions are completed without unnecessary delays.
Smooth user experience	The platform is intuitive and performs consistently across devices.

Are Hays Travel's services gaining or losing popularity?

Popularity Score

5 /5

We compared the average website traffic of Hays Travel over the past four calendar months with the industry benchmark for the Financial Companies category, which currently stands at 550

, to assess the company’s relative visibility and competitive standing.

According to Similarweb data for June 2026, the website recorded 7,519,365 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

While the primary evaluation relies on comparing the company with its industry peers, it is equally valuable to observe its traffic dynamics over time.

Over the last year, website traffic has surged by 28,135.38% , indicating a dramatic increase in the popularity of Hays Travel's services. Such substantial growth suggests that Hays Travel has made significant strides in the market, likely due to a combination of effective promotions, excellent customer experiences, and strong word-of-mouth. This rapid rise in traffic signals that Hays Travel is capturing considerable market attention and could continue to expand at this accelerated pace.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

Hays Travel’s Recognition and Trust in the Digital Space

Web Mention Index

5 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to Hays Travel’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to https://www.haystravel.co.uk and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain https://www.haystravel.co.uk has 956 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Financial Companies’ category is 120

Hays Travel’s backlink profile is significantly higher than the industry average, which is a clear sign of exceptional trust and authority. This suggests that Hays Travel is not only a dominant player in its market but also a highly reliable and respected brand. With such a strong digital presence, Hays Travel is likely viewed as a safe and authoritative choice by both consumers and business partners.

Note:

Companies with backlink profiles far above the average are industry leaders and are trusted significantly more than competitors, making them standout choices in the market.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the Hays Travel Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the Hays Travel domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below https://www.haystravel.co.uk
Expires On	2027-06-03
Registered On	1999-06-03
Updated On	2025-05-15

Hays Travel has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can Hays Travel’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

Comparison of Hays Travel with Organic Competitors

An analysis of the Hays Travel website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well Hays Travel competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
www.haystravel.co.uk	7441978	1145144
cheekytrip.com	80447	2843
icelolly.com	2287029	163749
cooptravel.co.uk	765891	111163

What Does Hays Travel Offer?

Hays Travel is an independent travel agent with over 40 years of experience in holiday planning. They have more than 460 branches across the UK and offer personalized travel packages, service, and local deals. They cover a variety of holiday types, from family-friendly resorts to luxury cruises and last-minute getaways. Hays Travel can arrange trips to popular European destinations as well as exotic locations like Asia and the Caribbean. Their travel agents are dedicated to creating your ideal holiday. Services provided by Hays Travel include flights, cruise bookings, hotel reservations, airport parking, travel insurance, attraction tickets, and foreign exchange services. They work with reputable suppliers such as TUI, P&O Cruises, and Jet2holidays to ensure quality service and offer deals that match your budget and preferences. Hays Travel offers free child places, flexible payment options like interest-free monthly direct debits, and low-deposit deals on selected holidays to provide value to customers. They aim to make holidays accessible to everyone. If you're looking for guidance and a tailored holiday experience, Hays Travel can assist you every step of the way.

Hays Travel Contacts
Contact e-mail	online.support@hays-travel.co.uk
Contact telephone	0330 339 985
Registration address	United Kingdom

Conclusion: Is Hays Travel Legit? Is it Safe?

To verify the legitimacy of Hays Travel with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 5/5

A high score indicates that Hays Travel is highly regarded by its customers, delivering excellent service with minimal complaints. This level of trust and recognition positions Hays Travel as a leader in its field. Customers can confidently rely on its services, as it has proven to be consistent and dependable.