Snoop Dogg's Crypto Portfolio: NFTs, Metaverse, And Blockchain

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Snoop Dogg is an active investor in cryptocurrency and NFTs, using the alias Cozomo de' Medici to acquire over $17 million worth of digital assets. He also participates in the metaverse, creating the "Snoopverse" on The Sandbox, where he offers fans unique digital experiences. These initiatives are designed to integrate the rapper's work with cutting-edge blockchain technology.

Snoop Dogg, known not only as a successful musician but also as an entrepreneur, actively participates in the cryptocurrency industry. His investments in cryptocurrencies, NFTs, and metaverses attract the attention of both fans and industry experts. Digital assets have become not just a means of earning for him, but also a tool for engaging with his audience in new formats. Snoop Dogg uses his investments to create digital spaces, release exclusive NFTs, and contribute to the development of blockchain projects. His journey in the world of digital assets spans a wide range of areas — from cryptocurrency investments and NFT collecting to creating his own virtual world in the metaverse.

Snoop Dogg's crypto portfolio

Snoop Dogg, the iconic rapper and entrepreneur, has positioned himself as one of the most influential celebrity figures in the world of cryptocurrency. His involvement in the digital asset space started as early as 2013, when he offered to sell his album for Bitcoin. A bold move at a time when few artists understood the potential of blockchain.

Snoop Dogg’s Digital Empire

Back in 2013, Snoop tweeted that his album would be “available in Bitcoin and delivered in a drone.” He later priced the album at 0.3 BTC. While some considered it a publicity stunt, it showcased his early interest in decentralized currency. In a later interview, Snoop remarked, “I believe in technology... I know it's here to stay.” This reinforced his long-term conviction in Bitcoin's utility and relevance.

Snoop Dogg’s portfolio includes major cryptocurrencies that reflect both practical utility and cultural relevance.

Bitcoin (BTC). As the original cryptocurrency, Bitcoin remains a foundational part of Snoop’s portfolio. Its position as “digital gold” aligns with the rapper’s long-term belief in blockchain’s future.
Ethereum (ETH). Although primarily associated with NFTs, Snoop’s commitment to Ethereum extends beyond collectibles. He uses ETH for various blockchain-based activities, including transactions, staking, and interacting with decentralized platforms.
Dogecoin (DOGE). In early 2021, Snoop joined the Dogecoin movement on Twitter with a meme-style image. Riding the viral DOGE wave alongside Elon Musk. His public support helped fuel DOGE's rise, showing Snoop's deep connection with internet culture and the meme economy.
Cardano (ADA). Snoop has shown interest in Cardano as well, participating in collaborative efforts with the Clay Nation project. While the extent of his ADA holdings remains unclear, his endorsement of Cardano projects suggests diversified interest beyond just BTC and ETH.

Snoop Dogg’s Metaverse Ventures

Snoop Dogg’s crypto journey also includes ventures into the metaverse. He owns virtual land on The Sandbox, a decentralized gaming platform powered by the SAND token. His custom-built “Snoopverse” allows fans to attend virtual concerts, interact with digital avatars, and explore gamified experiences. His SAND holdings not only fund his virtual real estate but also reflect his belief in the future of immersive digital communities. In fact, one fan spent $450,000 just to become his virtual neighbor in the Sandbox.

Snoopverse

Snoop Dogg's NFT investments

Snoop Dogg, globally recognized for his music and cultural influence, has also carved out a powerful name for himself in the digital art world. Operating under the pseudonym Cozomo de’ Medici, Snoop has become one of the most prolific and respected NFT collectors in the crypto space. His involvement goes far beyond casual interest — he's a patron of digital art, a market mover, and a consistent voice championing decentralized creativity.

Snoop’s NFT portfolio includes some of the most sought-after and high-value pieces ever sold in the space:

CryptoPunk #3831. Acquired in July 2021 for 850 ETH (approximately $2.1 million at the time). Part of the iconic 10,000-piece CryptoPunks collection, this pixelated avatar represents one of the most recognizable brands in NFT history.
“Right-click and Save As guy” by XCOPY. Bought in December 2021 for 1,600 ETH (about $7 million), this animated artwork mocks critics of NFTs by embodying the meme of people trying to downplay digital ownership. It's one of the most expensive and culturally significant pieces in Snoop’s collection.
“Some Asshole” by XCOPY. Purchased in September 2021 for 1,300 ETH (roughly $3.9 million), this artwork highlights XCOPY's glitchy, dystopian aesthetic, which has become a hallmark of crypto art.
“Destiny”. Another prominent piece in his collection, reportedly bought for 225 ETH. It reflects the evolving nature of generative and abstract NFT styles.
“Fidenza #351”. Acquired for 210.5 ETH, this piece from Art Blocks’ generative series by Tyler Hobbs showcases algorithmic art and remains a cornerstone of high-end NFT collecting.

A key element of Snoop Dogg’s strategy in the crypto space has been his active involvement in the NFT (non-fungible token) market. In 2021, he purchased five high-profile NFTs totaling 4,185.5 ETH — including notable acquisitions like “Right-click and Save As guy” for 1,600 ETH and “Some Asshole” for 1,300 ETH. These investments were valued at approximately $15 million.

That same year, Snoop launched his first NFT collection titled “A Journey with the Dogg”, which sold out quickly. One of the standout pieces, “Death Row”, fetched over $100,000.

Death Row

Snoop Dogg's blockchain partnerships

Snoop Dogg has emerged as a major force in Web3, actively shaping the future of digital ownership, fan engagement, and entertainment in the blockchain era. His involvement spans metaverse developments, NFT initiatives, and music streaming platforms, reflecting a long-term vision that goes far beyond typical celebrity endorsements.

The Sandbox and the Snoopverse

Snoop Dogg partnered with The Sandbox metaverse in 2021 to launch the Snoopverse, a digital estate where users can explore virtual concerts, games, and exclusive hangouts. Through this project, Snoop has not only staked his claim in the virtual world but also sparked demand for Snoop Dogg Sandbox land, with one neighboring plot famously selling for around $450,000.

As part of his broader metaverse vision, Snoop dropped The Doggies NFT collection — 10,000 playable avatars based on his persona. These avatars are a key part of the Snoopverse crypto assets, bringing fans directly into the virtual space as stylized, interactive characters.

Tune.FM and Death Row Records

In early 2025, Snoop Dogg deepened his blockchain partnerships by teaming up with Tune.FM, a decentralized music platform powered by the JAM token. Snoop began moving a portion of his Snoop Dogg crypto portfolio—specifically music rights from Death Row Records — onto the platform. The aim was to offer fair, instant payments to artists while granting fans access to tokenized music assets and unreleased content.

This move reflects Snoop’s ongoing strategy of integrating his brand and music catalog into Web3 ecosystems, making him a standout figure in Snoop Dogg NFT investments.

Gala Music releases

Snoop also joined forces with Gala Music, releasing NFT-backed versions of his 2022 album B.O.D.R. (Bacc on Death Row). Buyers of these assets received exclusive perks like early listening rights and VIP drops. This partnership demonstrated how artists can use blockchain partnerships to bypass traditional distribution and forge direct relationships with fans.

MoonPay investment

Adding to his diversified Snoop Dogg crypto portfolio, the rapper invested in MoonPay, a crypto payment gateway that aims to simplify digital asset transactions. By backing MoonPay in 2022, Snoop signaled his interest in onboarding the next wave of users into Web3 — especially those entering through NFTs, DeFi, or metaverse platforms.

We’ve selected a list of beginner-friendly crypto exchanges that offer simple interfaces, low fees, and strong security to help you get started with confidence.

Best crypto exchanges for beginners
	Foundation year	Min. Deposit, $	Coins Supported	Spot Taker fee, %	Spot Maker Fee, %	TU overall score	Open an account
OKX	2017	10	329	0,1	0,08	8.9	Open an account Your capital is at risk.
Kraken	2011	10	278	0,4	0,25	8.48	Open an account Your capital is at risk.
Crypto.com	2016	1	250	0,5	0,25	8.36	Open an account Your capital is at risk.
CoinMetro	2018	1	72	0,2	0,1	7.41	Open an account Your capital is at risk.
Ledger Wallet	2004		1817	0	0	7.3	Open an account Your capital is at risk.
Coinbase	2012	10	249	0,5	0,5	6.89	Open an account Your capital is at risk.

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Learn more about our methodology and editorial policies.

Snoop Dogg’s blueprint for building value in digital assets

If you’re just starting out, don’t copy Snoop Dogg’s wallet — copy how he plays the game. When he launched "The Doggies" and tied them directly to his digital mansion in The Sandbox, he wasn’t just selling NFTs. He was creating a full-blown world — avatars, events, and land all working together. That’s the smart move. Instead of scattering your money across random coins, look for projects where everything connects — your NFT gives you access, your token unlocks perks, and the story keeps you involved. That’s not hype — it’s sticking with things that actually talk to each other.

Snoop didn’t make his digital assets valuable just by slapping his name on them — he made them feel rare. Only 1,000 Snoopverse passes were dropped, and some came bundled with land near his metaverse spot. But the real value? You weren’t just buying access — you were stepping into a world that felt like his. That’s where most beginners miss the mark. Before buying something, ask: Would I care about this if nobody else did? If the answer’s yes, you’re on the right track. Real value in Web3 isn’t in charts — it’s in the vibe people want to belong to.sms, investors can make informed decisions and capitalize on the evolving digital economy.

Conclusion

Snoop Dogg has firmly established himself in the crypto space, blending his creativity with emerging technologies. His involvement in NFTs, metaverses, and blockchain projects reflects not just an interest in trends but a commitment to shaping the future of the digital economy. By expanding Snoopverse and collaborating with leading platforms, he creates opportunities for deeper fan engagement and content monetization. This approach positions Snoop Dogg as both an influential artist and an innovator in the Web3 world. Stay tuned for his upcoming projects to see how he continues to grow his digital presence and bring his ideas to life in the virtual realm.

FAQs

How does blockchain help musicians monetize their work?

Blockchain allows musicians to release tracks as NFTs, earning revenue directly from fans. This removes intermediaries, giving artists full control over their content, while fans gain exclusive ownership of digital versions of songs.

What are the benefits of owning virtual real estate in the metaverse?

Owners can host events, rent out spaces, or display advertisements. As the platform grows in popularity, the value of virtual properties may increase, offering both passive income opportunities and active participation in the digital economy.

What should you consider when investing in NFTs?

Consider the rarity, the creator’s reputation, market demand, and long-term potential value. Additionally, research the platform’s activity level and check what rights or privileges come with owning the NFT.

How are blockchain technologies changing artist-fan interactions?

Blockchain simplifies the creation and sale of exclusive content, supports virtual concerts and events, and offers interactive experiences like voting or behind-the-scenes access. This fosters more direct, transparent, and engaging connections between artists and their audiences.

Team that worked on the article

Maxim Nechiporenko has been a contributor to Traders Union since 2023. He started his professional career in the media in 2006. He has expertise in finance and investment, and his field of interest covers all aspects of geoeconomics. Maxim provides up-to-date information on trading, cryptocurrencies and other financial instruments. He regularly updates his knowledge to keep abreast of the latest innovations and trends in the market.

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Chinmay Soni is a financial analyst with more than 5 years of experience in working with stocks, Forex, derivatives, and other assets. As a founder of a boutique research firm and an active researcher, he covers various industries and fields, providing insights backed by statistical data. He is also an educator in the field of finance and technology.

As an author for Traders Union, he contributes his deep analytical insights on various topics, taking into account various aspects.

Mirjan Hipolito is a journalist and news editor at Traders Union. She is an expert crypto writer with five years of experience in the financial markets. Her specialties are daily market news, price predictions, and Initial Coin Offerings (ICO).

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