Best NFT Trading Strategies

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Here are the best NFT trading strategies for beginners:

  • Understand market sentiment with Google Trends

  • Search for underpriced NFTs

  • Early minting and moonshots

  • Invest in trending collections

  • Fractional NFT ownership

  • NFT lending

  • Invest in NFT collection tokens

  • Assess seller dynamics

  • Value strategy

Every successful investor must have a well-thought-out plan. This principle applies equally to the realm of NFTs, a domain that has witnessed explosive growth since 2021. From the fundamental principles of NFTs to advanced trading strategies, the experts at TU will unveil the secrets of successful NFT trading through this article, making it accessible to beginners and enthusiasts alike.

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What are NFTs?

NFTs, or Non-Fungible Tokens, represent a revolution in digital ownership. These unique digital assets can stand for anything, from digital and tangible art to virtual real estate, sports memorabilia, music, and videos. Minted on the blockchain, NFTs grant exclusive ownership rights to their holders, ensuring that only one person can truly own them at a time. Their one-of-a-kind data encryption allows for easy verification of ownership, making NFT transactions secure and transparent.

Can NFTs be a trading asset?

Yes, NFTs have emerged as a trading asset in the world of digital ownership. These unique digital assets are tokenized on the blockchain, transforming them into tradable commodities. While NFTs don't form an independent asset class, they are subject to buying and selling, akin to conventional assets. NFTs serve as digital certificates of authenticity and lineage, securely recorded on the blockchain, with every transaction and ownership change meticulously logged. This innovative technology enables individuals to partake in assets that were once beyond their reach. Moreover, NFTs can break down barriers to traditionally illiquid investments, such as real estate, by enabling fractional ownership, thus broadening the horizons of investment possibilities.

How to trade NFTs | A step-by-step guide for beginners

Trading NFTs as a beginner can be an exciting journey into the world of digital assets, but it's essential to navigate this unique space with care. Here's a comprehensive step-by-step guide by our experts to help you get started

Research NFT categories and creators

Begin by delving into the diverse categories of NFTs available in the market. These encompass a wide range of items, from collectibles and in-game assets to digital art and utility tokens. Your first task is to identify the category that aligns with your interests and investment goals. Next, you have the option to choose between individual creators, such as artists, and companies running NFT projects. When considering individual artists, it's crucial to conduct thorough research. Evaluate their reputation within their respective fields, the quality of their work, and their track record in the NFT market. Assess whether others value their creations, and if they've had successful NFT sales in the past. Additionally, inquire about copyright ownership, as it can impact the long-term value of NFTs.

For NFT projects run by companies, scrutinize the project team's background. Platforms like LinkedIn provide valuable insights into their professional history. Investigate how long the company has been involved in creating NFTs and gauge public sentiment regarding the project by checking social media platforms and conducting online searches. Pay close attention to the project's roadmap, the number of NFTs sold, the overall value of their NFTs, the activity within their community, and any associated tokens, considering their market capitalization and benefits for holders.

Evaluate NFTs

When selecting an NFT to purchase, consider the following critical factors:

Scarcity
Evaluate the rarity of the NFT, as scarcity often contributes to its value.

Longevity
Assess whether the NFT's appeal and relevance will endure over time, potentially increasing its long-term value.

Desirability
Gauge the demand for the NFT within the market. Highly desirable NFTs tend to perform well.

Resale potential
Consider the NFT's potential for resale. Some NFTs may appreciate significantly in value, offering lucrative opportunities.

Blockchain
Pay attention to the blockchain on which the NFT is minted. Different blockchains come with varying transaction fees and community sizes.

Conduct market research

Stay informed about the overall performance of the NFT market by conducting thorough research. Platforms like NonFungible and NFT Stats provide valuable statistics on NFT sales, unique buyers and sellers, and top-performing NFTs. Periodic reports from these platforms can offer insights into market trends and emerging opportunities.

Acquire a crypto wallet

To securely hold your NFTs, you'll need a compatible crypto wallet. The choice of wallet depends on the blockchain associated with the NFTs you're interested in. For example, Ethereum-based NFTs require a MetaMask wallet, while Solana-based NFTs are best stored in a Solflare wallet. After selecting a wallet, ensure it's funded with the relevant cryptocurrency, as most NFT marketplaces do not support fiat currencies.

Expert tip

Consider enhancing the security of your NFTs by transferring them to a hardware wallet or a non-custodial online wallet that isn't directly connected to any NFT marketplace. This approach grants you complete control over your private keys, minimizing potential risks.

Purchase your NFT

With your crypto wallet ready, proceed to your chosen NFT marketplace and connect your wallet to the platform. Here, you can make offers on the NFTs you're interested in. To increase your chances of success, study existing bids and set competitive offers. Alternatively, you may opt to purchase an NFT at its current price if you find it reasonable and prefer not to engage in bidding wars.

NFT trading strategies for beginners

Navigating the world of NFT trading as a beginner requires a strategic approach. Here are some essential NFT trading strategies to consider:

Understand market sentiment with Google Trends

Regardless of your experience level, you can gain valuable insights into the NFT market's current status by checking Google Trends. This resource provides a sense of public interest in specific NFT collectibles. A high Google Trends rating suggests consumer appeal and indicates a potentially opportune moment to make a purchase. Additionally, tracking market trends alongside a project's trading volume can lead to more informed decisions.

Search for underpriced NFTs

Uncovering underpriced NFTs is a goal for many novice NFT investors. This strategy remains effective irrespective of a collection's popularity or market trends. To execute this strategy successfully, focus on identifying NFTs selling below their initial purchase price. While market prices are relevant, broader improvements in a project's market performance can indicate increasing NFT values. Make sure to evaluate the shortlisted NFT’s prospects entirely before deciding.

Early minting and moonshots

Consider two primary approaches to NFT trading – Minting and purchasing on the secondary market. Minting involves creating at least two NFTs from a new collection. One NFT can be sold if its value doubles, effectively covering your initial investment, while the second is retained as a potential "moonshot" investment. To identify promising collections for minting, leverage the insights gained through earlier research.

Invest in trending collections

Another strategy involves closely monitoring NFT Twitter and identifying influential backers of upcoming projects. By keeping an eye on trending collections, you may seize opportunities for favorable deals on platforms like OpenSea. Swift action in acquiring these "underpriced" collections can be rewarding.

Fractional NFT ownership

While owning reputed NFTs like Bored Apes or CryptoPunks may not be feasible for everyone, some protocols allow you to purchase fractional shares of these NFTs from established collections. This approach minimizes risk while enabling you to benefit from potential increases in the NFT's floor price.

NFT lending

Indirectly engage in NFT trading by participating in NFT lending protocols. These platforms enable you to lend to NFT holders, potentially acquiring their NFTs at favorable prices if they face liquidation.

Invest in NFT collection tokens

Keep an eye out for ecosystem tokens associated with NFT collections. While not all collections have their own tokens, these tokens can provide exposure to the NFT market without directly purchasing NFTs.

Assess seller dynamics

Evaluate the number of sellers within an NFT collection when determining your trading strategies. Collections with numerous sellers may present challenges in maintaining competitive prices due to increased competition. Patient sellers are more likely to wait for the right buyer and might not react to lower offers. On the other hand, collections with impatient sellers may see price undercutting. Understanding seller behavior is essential for successful NFT trading.

Value strategy

Consider a value-based strategy focused on acquiring high-value NFTs. This approach involves identifying rare and unique NFTs using online tools like rarity.tools. Collections like CryptoPunks, known for their distinct features, tend to sell at premium prices. However, this strategy may require a more substantial budget and a deep understanding of rarity within NFT projects.

NFT trading risks and challenges

Engaging in NFT trading introduces a unique set of risks and challenges that traders must be aware of. Experts have discussed these potential pitfalls in a simplified manner as follows.

Risks:

Fraudulent NFTs
The digital landscape is ripe for fraudulent activities such as copyright theft, false airdrops, counterfeit NFT giveaways, and imitation of established NFTs. Navigating the NFT market demands vigilance to avoid falling victim to these fraudulent schemes.

Smart contract risks
NFTs operate on blockchain smart contracts, and vulnerabilities within these contracts pose a substantial risk. Hackers can exploit weaknesses in decentralized finance networks, potentially leading to significant cryptocurrency losses for NFT holders. Ensuring the security of smart contracts is paramount.

Price fluctuations
Determining the price of an NFT can be highly uncertain. The value of an NFT hinges on factors like its creativity, uniqueness, scarcity, and the preferences of both buyers and owners. This lack of standardized pricing can result in substantial price fluctuations, making it challenging to predict NFT values accurately.

Challenges:

Lack of regulation
NFTs operate in a regulatory grey area, which can impede their broader adoption. The absence of clear regulations means that buyers and sellers often lack established rules to govern their transactions. This regulatory uncertainty underscores the need for caution and due diligence in NFT dealings.

Intellectual Property Rights
NFT ownership typically grants users the right to use the NFT but not its intellectual property rights, including copyrights and trademarks. This legal nuance remains a complex challenge within NFT trading, as decentralized blockchain technology lacks well-defined intellectual property protections.

Newness and uncertainty
NFTs represent a relatively new investment option, and their long-term performance remains uncertain. While they have shown exciting profit potential, the absence of an extensive historical track record leaves room for ambiguity regarding their future trajectory. Traders must consider the possibility of NFTs evolving in unforeseen ways, either maintaining their allure or fading from prominence.

NFT trading case studies

In the realm of Non-Fungible Tokens (NFTs), there exist several noteworthy case studies that provide valuable insights into this emerging digital asset landscape. These instances shed light on the diverse applications and experiences within the NFT market, while the accompanying lessons offer a balanced perspective on the associated challenges and opportunities.

Case studies:

Jack Dorsey's inaugural tweet
A seminal moment occurred when Jack Dorsey, the CEO of Twitter, auctioned his very first tweet as an NFT, ultimately fetching a substantial $2.9 million.

Lindsay Lohan's musical endeavor
Lindsay Lohan ventured into the NFT space by releasing an electronic single complemented by a unique GIF featuring animated butterflies synchronized to the music.

Shawn Mendes' vest
An NFT was created to represent a digital rendition of Shawn Mendes' gold-embellished tour vest.

Banksy's thought-provoking art
A thought-provoking video clip depicting the burning of one of Banksy's artworks was sold as an NFT, following the original artwork's sale for $95,000.

"Charlie Bit My Finger" nostalgia
he iconic YouTube video "Charlie Bit My Finger" was removed from the platform and reborn as an NFT, achieving a notable sale of $693,000.

Beeple's remarkable auction
The digital artist Beeple made history with the sale of his artwork for a remarkable $69 million at Christie's auction house, marking one of the most substantial NFT transactions to date.

Bored Ape Yacht Club phenomenon

A collection of 10,000 unique digital penguins, collectively known as the "Bored Ape Yacht Club," achieved a swift sell-out within eight minutes, with select individual apes commanding prices exceeding $1 million.

Key takeaways from common mistakes:

Effective promotion
Neglecting to promote an NFT can limit its reach and impact. Effective marketing and community engagement play pivotal roles in attracting interest and buyers.

Cautious approach to flipping
Swiftly reselling an NFT can potentially lead to financial losses. Adopting a patient approach and assessing long-term potential is often a more prudent strategy.

Marketplace due diligence
Choosing the right NFT marketplace is important. Conduct thorough research to ensure the platform's legitimacy and reputation, thereby mitigating the risk of acquiring counterfeit tokens.

Flexible pricing strategy
Rigidly presetting NFT prices well in advance can be risky, given the dynamic nature of the market. Flexibility in pricing strategies allows for adaptation to changing market conditions.

Long-term investment perspective
Avoid the allure of quick profits, as hasty decisions can be detrimental. A well-informed, long-term investment perspective is advisable for sustainable returns.

Secure asset storage
The secure storage of NFTs is essential to protect investments. Utilize secure wallet solutions to safeguard digital assets.

Scam awareness
Exercise vigilance and conduct thorough research to discern legitimate NFT opportunities from potential scams, thus safeguarding assets from fraudulent schemes.

Future trends in NFT trading

The landscape of Non-Fungible Tokens (NFTs) is poised for significant transformations, with emerging trends that signal a dynamic future for NFT trading. These trends offer valuable insights into the evolving NFT ecosystem.

Expansion beyond art

NFTs are rapidly transcending their artistic origins and finding applications in diverse sectors such as real estate, gaming, ticketing, and identity verification. This expansion underscores the versatility of NFTs as they permeate various industries.

Interoperability across blockchains

Enhanced interoperability between different blockchain networks is expected to facilitate seamless NFT trading and transfer. This interoperability will simplify the movement of NFTs across disparate blockchain ecosystems, fostering a more interconnected NFT marketplace.

Physical-digital convergence

NFTs are poised to bridge the divide between physical and digital assets, enabling the tokenization of tangible properties like real estate and collectibles. This convergence represents a pivotal shift in how traditional assets are represented and traded in the digital realm.

Enhanced regulation and legislation

The NFT market anticipates the introduction of clearer regulations and guidelines governing aspects such as taxation and the classification of NFTs as securities. Such regulatory clarity is expected to instill stability and confidence in the NFT market.

Increased accessibility and democratization

User-friendly NFT marketplaces and growing blockchain literacy are paving the way for broader participation in NFT trading. This trend is poised to attract a more extensive community of creators and enthusiasts, further democratizing NFT ownership.

Best Crypto Exchanges With NFT Trading

Binance

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Your capital is at risk.

Binance is one of the largest and most popular cryptocurrency exchanges in the world. The exchange was launched in 2017 during the time of the hype for digital assets, and over the years it managed to win the trust of hundreds of thousands of customers. Binance offers customers over 300 cryptocurrencies and tokens from which to choose, and the list is constantly updated with new coins. In addition to trading cryptocurrencies, Binance launched a proprietary marketplace in 2023 where users can work with NFTs.

Binance NFT allows traders to trade NFTs of any type. Any user of the exchange can publish a token, approval from the administration is not required. Payment for NFTs is made in Ethereum, Binance Coin, or Binance USD. To trade both cryptocurrencies and NFTs on Binance only one trading account is necessary.

ByBit

Open an account
Your capital is at risk.

Bybit is a cryptocurrency derivatives exchange with a comprehensive set of advanced tools to help you manage your cryptocurrency portfolio. It offers high liquidity, reliable no-downtime guarantees, and a unique P2P platform.

Since it was founded only a couple of years ago, it has grown rapidly into a one stop crypto destination, and has been trading over $1B worth of crypto per day.

With Bybit, you can trade leveraged margin, derivatives, and NFTs on the same platform. In Bybit's NFT Marketplace, users can list and trade Non-Fungible Tokens (NFTs) such as digital art, collectibles, game tokens, metaverses, etc. Bybit Spot Account holders can buy NFTs with ETH, BitDAO (BIT), XTZ, or USDT.

FAQs

How do beginners invest in NFTs?

Beginners can invest in NFTs by creating a cryptocurrency wallet, selecting a reputable NFT marketplace, researching NFT projects, and making informed purchases.

How to make a profit by NFT trading?

Profit in NFT trading is achieved by buying NFTs strategically, holding them for potential value appreciation, and selling them when the market price reflects the true value potential of the NFT.

Is there a way to trade NFT for NFT?

Yes, NFTs can be traded for other NFTs directly on NFT marketplaces that support such exchanges.

Is it easy to sell your first NFT?

Selling your first NFT can be straightforward on NFT marketplaces with user-friendly interfaces. Properly pricing and marketing your NFT can enhance your chances of a successful sale.

Team that worked on the article

Chinmay Soni
Contributor

Chinmay Soni is a financial analyst with more than 5 years of experience in working with stocks, Forex, derivatives, and other assets. As a founder of a boutique research firm and an active researcher, he covers various industries and fields, providing insights backed by statistical data. He is also an educator in the field of finance and technology.

As an author for Traders Union, he contributes his deep analytical insights on various topics, taking into account various aspects.

Dr. BJ Johnson
Dr. BJ Johnson
Developmental English Editor

Dr. BJ Johnson is a PhD in English Language and an editor with over 15 years of experience. He earned his degree in English Language in the U.S and the UK. In 2020, Dr. Johnson joined the Traders Union team. Since then, he has created over 100 exclusive articles and edited over 300 articles of other authors.