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ANZ New Zealand Review – Is it Safe and Legit?

Item: ANZ New Zealand
Rating: 2.9
Author: Oleg Tkachenko

2.9

Claim profile

Auckland, New Zealand

Registration address

http://anz.co.nz

Declared official website

We evaluate ANZ New Zealand based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how ANZ New Zealand is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

ANZ New Zealand Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	2.9/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	1.9/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	1/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	5/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	5/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

Top 5 Countries Where ANZ New Zealand is Popular

We analyzed the popularity of ANZ New Zealand across various countries over the past month to identify where it's most in demand. The data, sourced from Ahrefs, highlights regions where the brand is recognized and attracts interest, offering a general view of its performance in different markets.

*The chart shows monthly website visitors.

What are ANZ New Zealand Reviews?

User Reviews Score

1.9 /5

According to Trustpilot data

, users have left 315 reviews about the company. The most recent review was posted on 4 June 2026, and the overall Trustpilot rating for ANZ New Zealand is 1.9.

1.9 /5 rate of 315 reviews
5-star	14.29%
4-star	0.95%
3-star	0.95%
2-star	4.13%
1-star	79.68%

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Customer Loyalty and Perception of ANZ New Zealand

Customer Loyalty Index

1 /5

The trust and satisfaction index for ANZ New Zealand is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does ANZ New Zealand Show Up in Online Feedback?

According to currently available reviews, negative feedback predominates for ANZ New Zealand. This may indicate elevated risks related to trust and customer experience and can be taken into account by users when independently evaluating the company.

It is unclear whether ANZ New Zealand monitors user reviews. A lack of visible reputation-management activity might be interpreted as limited openness to dialogue, potentially impacting trust.

What’s behind the strong criticism of ANZ New Zealand?

264 users have shared their negative experiences, highlighting various concerns about ANZ New Zealand.

Top 5 common reasons why customers are dissatisfied with service-oriented companies:

Unresponsive support	Long wait times or unresolved inquiries.
Hidden fees or terms	Important details become clear only after a commitment is made.
Privacy or security concerns	Uncertainty about how personal data is managed.
Delays in Service Fulfilment	Processing of requests, claims, or tasks takes longer than expected.
Technical or Operational Issues	System errors, malfunctions, or unclear processes.

Despite these issues, 48 users have left positive feedback, praising aspects they appreciate.

Are ANZ New Zealand's services gaining or losing popularity?

Popularity Score

5 /5

We compared the average website traffic of ANZ New Zealand over the past four calendar months with the industry benchmark for the Alternative Finance Providers category, which currently stands at 4721

, to assess the company’s relative visibility and competitive standing.

According to Similarweb data for May 2026, the website recorded 7,864,120 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

While the primary evaluation relies on comparing the company with its industry peers, it is equally valuable to observe its traffic dynamics over time.

Over the past year, website traffic has dropped significantly by 19.45% , raising concerns about the declining popularity of ANZ New Zealand's services. A drop of this size may point to deeper issues, such as increased competition, customer dissatisfaction, or ineffective marketing strategies. Addressing these challenges could help ANZ New Zealand reverse this downward trend and improve customer engagement.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

ANZ New Zealand’s Recognition and Trust in the Digital Space

Web Mention Index

5 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to ANZ New Zealand’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://anz.co.nz and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://anz.co.nz has 1871 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Alternative Finance Providers’ category is 136

ANZ New Zealand’s backlink profile is significantly higher than the industry average, which is a clear sign of exceptional trust and authority. This suggests that ANZ New Zealand is not only a dominant player in its market but also a highly reliable and respected brand. With such a strong digital presence, ANZ New Zealand is likely viewed as a safe and authoritative choice by both consumers and business partners.

Note:

Companies with backlink profiles far above the average are industry leaders and are trusted significantly more than competitors, making them standout choices in the market.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the ANZ New Zealand Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the ANZ New Zealand domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://anz.co.nz
Registered On	1997-03-09
Updated On	2024-12-29

ANZ New Zealand has demonstrated a lasting presence in the market, reflected in the long-standing activity of its domain. Such an extended tenure suggests the company's stability and adaptability, as well as its efforts to build trust with clients and partners. This long-term presence may indicate experience and professionalism, contributing to its reputation within the industry.

Can ANZ New Zealand’s long-established domain be considered a mark of trust?

While domain age is a positive indicator of stability and professionalism, it should be considered alongside other factors, such as customer reviews and overall reputation, to form a comprehensive assessment of the company's reliability.

Comparison of ANZ New Zealand with Organic Competitors

An analysis of the ANZ New Zealand website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well ANZ New Zealand competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
anz.co.nz	5251668	-1890349
tsb.co.nz	639565	-29398
bnz.co.nz	1361067	-276351
squirrel.co.nz	151737	-2215

What Does ANZ New Zealand Offer?

Welcome to the official Facebook page of ANZ New Zealand. The page is here to provide assistance and share news and information about ANZ New Zealand and related topics. To maintain a positive and safe online community, we have established some guidelines for posting and interacting on our page: - Please refrain from sharing personal or confidential information publicly. - Avoid posting solicitations, advertisements, or endorsements of commercial organizations. - Do not engage in abusive behavior towards individuals or groups. - Refrain from using profanity in posts or comments. - Do not repeatedly post about the same topic. - Avoid excessive capitalization as it may be considered as spam by Facebook. - Do not share links to external content. - ANZ reserves the right to remove or block users who violate these rules or conduct inappropriate behavior. We appreciate feedback and will post it on the page as long as it complies with the rules. ANZ does not endorse the personal, political, organizational, or religious beliefs of individuals posting on this page. For specific account or service inquiries, ANZ customers are encouraged to send a Private Message for assistance. ANZ employees are welcome to participate but should disclose their affiliation and remember that their comments reflect their personal opinions. The page is managed by various individuals identified by their initials in posts and messages. You can also find us on Instagram, Twitter, and YouTube.

Conclusion: Is ANZ New Zealand Legit? Is it Safe?

To verify the legitimacy of ANZ New Zealand with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 2.9/5

This score suggests that ANZ New Zealand is performing slightly below average compared to other companies in its industry. The feedback is mixed, with a noticeable presence of both satisfied and dissatisfied customers, resulting in a reputation that leans toward neutral. While improvement is needed in several areas, ANZ New Zealand still shows some potential to rebuild trust and increase customer satisfaction over time.