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APOLLO Insurance Review – Is it Safe and Legit?

Item: APOLLO Insurance
Rating: 4.5
Author: Oleg Tkachenko

4.5

Claim profile

Canada

Registration address

http://apollocover.com

Declared official website

We evaluate APOLLO Insurance based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how APOLLO Insurance is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

APOLLO Insurance Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	4.5/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	3.6/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	5/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	5/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	5/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	5/5

This Company Rankings:

#52 in Business Insurance Companies
Sector-Based Rankings →

Top 5 Countries Where APOLLO Insurance is Popular

We analyzed the popularity of APOLLO Insurance across various countries over the past month to identify where it's most in demand. The data, sourced from Ahrefs, highlights regions where the brand is recognized and attracts interest, offering a general view of its performance in different markets.

*The chart shows monthly website visitors.

What are APOLLO Insurance Reviews?

User Reviews Score

3.6 /5

According to Trustpilot data

, users have left 2064 reviews about the company. The most recent review was posted on 3 June 2026, and the overall Trustpilot rating for APOLLO Insurance is 3.6.

3.6 /5 rate of 2,064 reviews
5-star	84.01%
4-star	9.35%
3-star	1.21%
2-star	0.78%
1-star	4.65%

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Customer Loyalty and Perception of APOLLO Insurance

Customer Loyalty Index

5 /5

The trust and satisfaction index for APOLLO Insurance is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does APOLLO Insurance Show Up in Online Feedback?

Most reviews for APOLLO Insurance are positive, and the few negative comments do not significantly affect its reputation. Overall, APOLLO Insurance appears to be a trustworthy and well-regarded company, though it’s reasonable to keep monitoring its performance.

According to current data, APOLLO Insurance monitors customer reviews, which shows attention to feedback and a readiness to address client concerns.

What makes APOLLO Insurance so well-loved by customers?

APOLLO Insurance is highly regarded by users, with 1927 positive reviews highlighting its reliable and trustworthy services.

Top 5 reasons why people are satisfied with companies in the financial sector:

Outstanding customer support	Fast, courteous, and solution-focused assistance.
Transparent pricing	No hidden costs and clear explanations of all terms.
Strong security standards	Data is handled with care and professionalism.
Speedy service delivery	Requests and transactions are completed without unnecessary delays.
Smooth user experience	The platform is intuitive and performs consistently across devices.

Are APOLLO Insurance's services gaining or losing popularity?

Popularity Score

5 /5

We compared the average website traffic of APOLLO Insurance over the past four calendar months with the industry benchmark for the Business Insurance Companies category, which currently stands at 4147

, to assess the company’s relative visibility and competitive standing.

According to Similarweb data for June 2026, the website recorded 28,710 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

While the primary evaluation relies on comparing the company with its industry peers, it is equally valuable to observe its traffic dynamics over time.

Website traffic has decreased sharply by 61.62% , signaling a major drop in the popularity of APOLLO Insurance’s services. This sharp decline may suggest serious concerns with service quality, customer trust, or increasing competition.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

APOLLO Insurance’s Recognition and Trust in the Digital Space

Web Mention Index

5 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to APOLLO Insurance’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to http://apollocover.com and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain http://apollocover.com has 652 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Business Insurance Companies’ category is 107

APOLLO Insurance’s backlink profile is significantly higher than the industry average, which is a clear sign of exceptional trust and authority. This suggests that APOLLO Insurance is not only a dominant player in its market but also a highly reliable and respected brand. With such a strong digital presence, APOLLO Insurance is likely viewed as a safe and authoritative choice by both consumers and business partners.

Note:

Companies with backlink profiles far above the average are industry leaders and are trusted significantly more than competitors, making them standout choices in the market.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the APOLLO Insurance Website Reliable and Stable?

Domain Stability Score

5 /5

We analyzed the registration date of the APOLLO Insurance domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below http://apollocover.com
Expires On	2027-04-24
Registered On	2018-04-24
Updated On	2026-04-24

APOLLO Insurance's domain has been registered for 8 years, showing a well-established online presence. This suggests that the company has demonstrated stability over time, giving users more confidence in its reliability.

Does APOLLO Insurance’s domain’s age guarantee reliability or trustworthiness?

A domain’s age can suggest stability, but it is not a guarantee of reliability or trustworthiness. While older domains may reflect a longer presence, it’s important to also consider factors such as customer reviews, reputation, and overall service quality when evaluating a company.

Comparison of APOLLO Insurance with Organic Competitors

An analysis of the APOLLO Insurance website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well APOLLO Insurance competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
apollocover.com	20517	-8909
duuo.ca	36102	-14953
zensurance.com	70816	-15129
youset.ca	43521	6517

What Does APOLLO Insurance Offer?

APOLLO is an InsurTech company based in Vancouver, Canada, that focuses on simplifying insurance for individuals and small businesses. The company was co-founded in 2018 by CEO Jeff McCann and VP of Marketing & PR David Dyck. They aimed to modernize the insurance industry by using technology to improve access to insurance products for brokers. In April 2019, APOLLO introduced its proprietary technology called the Exchange. This platform allows insurance brokers to quickly obtain quotes, finalize policies, and handle various online insurance products. Over time, APOLLO expanded its distribution methods by forming partnerships and establishing an in-house agency to increase the availability of digital insurance products. Presently, APOLLO is recognized as a top online insurance provider in Canada and has received various awards, including Digital Innovator of the Year.

Conclusion: Is APOLLO Insurance Legit? Is it Safe?

To verify the legitimacy of APOLLO Insurance with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 4.5/5

A high score indicates that APOLLO Insurance is highly regarded by its customers, delivering excellent service with minimal complaints. This level of trust and recognition positions APOLLO Insurance as a leader in its field. Customers can confidently rely on its services, as it has proven to be consistent and dependable.