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LendFriend Mortgage Review – Is it Safe and Legit?

Item: LendFriend Mortgage
Rating: 4.6
Author: Oleg Tkachenko

4.6

Claim profile

Austin, United States

Registration address

https://lendfriendmtg.com

Declared official website

We evaluate LendFriend Mortgage based on key metrics such as domain stability, user reviews, customer loyalty, popularity and web mentions. Our analysis provides a snapshot of how LendFriend Mortgage is performing, helping you understand whether it’s building trust, maintaining customer loyalty, or facing challenges.

LendFriend Mortgage Trust Tracker
Overall Trust Index The Overall Trust Index is based on multiple factors, including the following individual metrics: Domain Stability Score (measuring domain age and reliability), User Reviews Score (aggregating positive and negative feedback from trusted sources like Trustpilot), Customer Loyalty Index (reflecting customer retention and satisfaction), Popularity Score (tracking online searches and mentions), and the Web Mention Index (analyzing the number of referring domains and online references). Each score is evaluated on a 5-point scale. Learn the assessment criteria in details	4.6/5
User Reviews Score This score is derived specifically from verified user ratings on Trustpilot, offering insight into customer satisfaction.	4.8/5
Customer Loyalty Index This index reflects the level of customer loyalty to a company based on the ratio of positive to negative reviews, while also factoring in the company’s responses to negative feedback. This parameter helps evaluate how satisfied customers are with the company's products or services.	5/5
Popularity Score The popularity score is based on website traffic, user engagement statistics, compared to previous periods to evaluate growth or decline. The data was obtained using Similarweb, a comprehensive SEO platform that provides insights into website performance, keyword analysis, and competitive research	5/5
Web Mention Index This index measures how frequently a company or its website is mentioned across external sites, typically through referring domains. This index reflects the online visibility and reputation of the company, indicating how often it is cited or discussed in various digital platforms.	5/5
Domain Stability Score This score assesses the reliability and consistency of a domain over time, typically based on factors such as the age of the domain, the frequency of ownership changes, and any periods of downtime or suspension. A high score indicates that the domain has been stable, with consistent operation and ownership, which can suggest trustworthiness and longevity in the digital space.	2.5/5

Top 5 Countries Where LendFriend Mortgage is Popular

We analyzed the popularity of LendFriend Mortgage across various countries over the past month to identify where it's most in demand. The data, sourced from Ahrefs, highlights regions where the brand is recognized and attracts interest, offering a general view of its performance in different markets.

*The chart shows monthly website visitors.

What are LendFriend Mortgage Reviews?

User Reviews Score

4.8 /5

According to Trustpilot data

, users have left 58 reviews about the company. The most recent review was posted on 4 June 2026, and the overall Trustpilot rating for LendFriend Mortgage is 4.8.

4.8 /5 rate of 58 reviews
5-star	100%
4-star	0%
3-star	0%
2-star	0%
1-star	0%

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Customer Loyalty and Perception of LendFriend Mortgage

Customer Loyalty Index

5 /5

The trust and satisfaction index for LendFriend Mortgage is derived from the ratio of positive to negative reviews, offering a clear measure of customer loyalty and overall sentiment. Built on data from Trustpilot, a globally recognized platform for consumer feedback, this index provides valuable insight into how the brand is perceived by its customers. A high ratio of positive reviews signals strong loyalty, while a prevalence of negative feedback highlights areas for improvement in the customer experience.

How Does LendFriend Mortgage Show Up in Online Feedback?

Most reviews about LendFriend Mortgage are positive or neutral, which is generally a good sign. However, this impression may be influenced by factors such as the specifics of its audience, promotional campaigns, or an unbalanced flow of feedback. We recommend carefully reviewing all available information about the company to ensure the picture is objective.

According to current data, LendFriend Mortgage monitors customer reviews, which shows attention to feedback and a readiness to address client concerns.

What makes LendFriend Mortgage so well-loved by customers?

LendFriend Mortgage is highly regarded by users, with 58 positive reviews highlighting its reliable and trustworthy services.

Top 5 reasons why people are satisfied with companies in the financial sector:

Outstanding customer support	Fast, courteous, and solution-focused assistance.
Transparent pricing	No hidden costs and clear explanations of all terms.
Strong security standards	Data is handled with care and professionalism.
Speedy service delivery	Requests and transactions are completed without unnecessary delays.
Smooth user experience	The platform is intuitive and performs consistently across devices.

Are LendFriend Mortgage's services gaining or losing popularity?

Popularity Score

5 /5

We compared the average website traffic of LendFriend Mortgage over the past four calendar months with the industry benchmark for the Mortgage Brokers category, which currently stands at 461

, to assess the company’s relative visibility and competitive standing.

According to Similarweb data for May 2026, the website recorded 2,904 visits last month, providing insights into its current online presence and traffic dynamics.

Dynamics of site visits over the past 12 months

While the primary evaluation relies on comparing the company with its industry peers, it is equally valuable to observe its traffic dynamics over time.

Over the last year, website traffic has surged by 718.03% , indicating a dramatic increase in the popularity of LendFriend Mortgage's services. Such substantial growth suggests that LendFriend Mortgage has made significant strides in the market, likely due to a combination of effective promotions, excellent customer experiences, and strong word-of-mouth. This rapid rise in traffic signals that LendFriend Mortgage is capturing considerable market attention and could continue to expand at this accelerated pace.

Disclaimer:

Website traffic is an additional source of information for evaluating a company's popularity, but it should not be solely relied upon, as other factors may also influence these metrics.

LendFriend Mortgage’s Recognition and Trust in the Digital Space

Web Mention Index

5 /5

Backlinks (links from other websites) show how well-known and trusted a company is online. However, the quality of these links is more significant than the quantity. The more high-quality sites link to LendFriend Mortgage’s website, the higher its credibility in the eyes of customers and partners. This can indicate that the company is recognized as reliable and popular in its industry.

In our analysis, we filter out low-quality sites and focus exclusively on backlinks from trusted, authoritative sources. We have tracked the number of these high-quality sites linking to https://lendfriendmtg.com and monitored changes over the past month. This metric is crucial for assessing how widely the brand is recognized and how much trust it holds in the digital space.

The domain https://lendfriendmtg.com has 47 referring domains.

*Referring domains data sourced from Serpstat

The average number of referring domains in the ‘Mortgage Brokers’ category is 19

LendFriend Mortgage’s backlink profile is significantly higher than the industry average, which is a clear sign of exceptional trust and authority. This suggests that LendFriend Mortgage is not only a dominant player in its market but also a highly reliable and respected brand. With such a strong digital presence, LendFriend Mortgage is likely viewed as a safe and authoritative choice by both consumers and business partners.

Note:

Companies with backlink profiles far above the average are industry leaders and are trusted significantly more than competitors, making them standout choices in the market.

Recognition and Trust
in the Digital Space (%)

*Trust level based on unique referring domains

Is the LendFriend Mortgage Website Reliable and Stable?

Domain Stability Score

2.5 /5

We analyzed the registration date of the LendFriend Mortgage domain to assess its stability and reliability. Regardless of how long the domain has been active, its age remains an important indicator of the company’s trustworthiness and resilience in the digital space.

The domain registration data is provided below https://lendfriendmtg.com
Expires On	2027-06-01
Registered On	2023-06-01
Updated On	2025-06-02

LendFriend Mortgage's domain has been active for 3 years, which indicates a moderate level of stability. While the company has had time to build some credibility, it is still not as established as competitors with longer domain histories. This timeframe suggests that LendFriend Mortgage is an emerging player in the market, though it may still be working to fully gain users' trust.

Can LendFriend Mortgage’s domain be considered reliable?

A domain that has been active for LendFriend Mortgage years years can show a moderate level of stability. While it may not have the longevity of older domains, this age range suggests that 3 has had time to build some credibility. However, it may still be working on gaining full trust among users and establishing a solid market presence.

Comparison of LendFriend Mortgage with Organic Competitors

An analysis of the LendFriend Mortgage website and its competitors, conducted using Ahrefs, provides a clear insight into the leading companies in the market.

The analysis focuses on three core metrics, which provide a clear picture of how well LendFriend Mortgage competes in its niche, highlight growth opportunities, and outline actionable steps to strengthen its market position.

	Traffic Monthly traffic indicates the website’s popularity among users.	Monthly traffic changes Traffic changes over the past month reveal growth or decline in interest.
lendfriendmtg.com	14080	11582
highlandermortgage.com	1277	-220
myfinanceteam.com	918	-205
dreamhomemortgage.com	2491	172

What Does LendFriend Mortgage Offer?

LendFriend Mortgage provides mortgage brokerage services to a wide range of clients, including W-2 employees, business owners, and veterans. They work with various lenders to offer competitive rates and flexible options customized to each client's needs. They specialize in Non-QM loans, such as bank statement mortgages tailored for self-employed individuals and entrepreneurs who may not show their full income on tax returns. These programs assess a borrower's cash flow rather than traditional W-2 forms. For military families, LendFriend offers VA loans and VA IRRRLs to help veterans reduce payments quickly with minimal paperwork. LendFriend Mortgage was founded by Eric and Michael Bernstein with a focus on providing service-oriented solutions and competitive rates. They emphasize clear communication, personalized attention, and a streamlined mortgage process as highlighted by positive client reviews. Their services cater to a diverse clientele, including first-time homebuyers, experienced investors, and individuals seeking specialized financing such as crypto-backed asset programs and jumbo loans. Their aim is to simplify the mortgage process and empower clients to make informed decisions confidently.

LendFriend Mortgage Contacts
Contact e-mail	contact@lendfriendmtg.com
Contact telephone	512-881-5099
Registration address	600 Congress Avenue, Office 15032 Austin United States

Conclusion: Is LendFriend Mortgage Legit? Is it Safe?

To verify the legitimacy of LendFriend Mortgage with 100% certainty, it’s essential to consult official regulatory websites overseeing the company's operations. However, we can provide some key indicators based on several performance metrics to help assess the company’s trustworthiness and safety.

Overall Score: 4.6/5

A high score indicates that LendFriend Mortgage is highly regarded by its customers, delivering excellent service with minimal complaints. This level of trust and recognition positions LendFriend Mortgage as a leader in its field. Customers can confidently rely on its services, as it has proven to be consistent and dependable.