What is Robinhood? All You Need to Know About the Company

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If you’ve heard a lot of buzz about Robinhood lately, you are definitely not alone. This platform made waves earlier in 2023 for the Gamestop controversy that almost cost the platform its reputation. Still, the platform may be worth paying attention to. Let’s break down what Robinhood is, what it offers, and if it is worth using in 2023.

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What is Robinhood?

Robinhood is a commission-free trading platform and broker. The platform allows users to trade stock, ETFs, options, and cryptocurrency. The platform offers a streamlined, easy way to novice and experienced traders to build up their portfolios. It’s particularly popular among newbie traders because it’s quite easy to use, especially through the app.

What Does Robinhood Offer 2024?

Robinhood offers a wide range of services and markets.

These include the following:

  • A top-notch and user-friendly mobile app and desktop website.

  • Offers access to Robinhood’s IPO, which has traditionally been reserved for financial companies and organizations.

  • Users can trade many different types of cryptocurrency if they are not interested in stocks or ETFs. Currently, seven coins are offered.

  • Robinhood Gold is only $5 and can be beneficial to regular traders.

  • Allows for the trading of many securities, including American Depositary Receipts and fractional shares.

  • USD margin rate is about 2.5%, which is excellent when compared to other trading sites.

  • Offers a cash management account that pays 0.30%, complete with a debit card and free withdrawals from ATMs.

The Pros of Robinhood

There are a few pros to using Robinhood as a trader:

  • There are no fees or commissions per U.S. stock, ETF, or crypto trade.

  • There is no account minimum.

  • The platform offers many promotions, usually in the form of free stock up to $225 for new accounts.

  • For margin accounts, no interest is charged on the first $1,000 of debt for Robinhood Gold users.

  • Robinhood enforces no withdrawal fees or minimum deposit fees.

  • Opening a digital account is usually fast and simplistic.

  • 0% trading fees are quite attractive.

  • It’s ideal for day trading and cryptocurrencies.

  • The interface is very streamlined and much easier for newbies to use when compared to more robust online broker platforms.

  • It offers cryptocurrency trading.

  • Day trading is not limited by any pattern day trading rules.

  • Users can instantly make deposits of up to $1,000. Robinhood Gold allows for an instant deposit of up to $50,000.

  • Margin accounts can provide immediate access to stock sale proceeds.

  • Robinhood is ideal for those using a buy and hold strategy.

  • It’s ideal for individual taxable accounts and margin accounts.

  • Robinhood does not enforce any annual, ACH transfer, or inactive account fees.

The Cons of Robinhood

Unfortunately, no broker is perfect. Robinhood does have a few glaring flaws that might turn off potential traders:

  • Cryptocurrency cannot be transferred in or out of one’s account.

  • Robinhood does not offer mutual funds or bonds, which many similar online brokers and platforms do.

  • It can be very difficult to get to trade options on the platform, depending on your location.

  • The platform does not offer retirement accounts of any form.

  • Their customer support is notably limited and not very good.

  • While the platform is pretty good about not fining users, it does charge a $75 ACAT outgoing transfer fee.

  • The product range is pretty weak.

  • While there is no account minimum, there is an account minimum of $1 for fractional shares and $2,000 for gold.

  • Robinhood is not available to those outside of the United States, which makes it quite limited.

  • The platform does not offer very much in the way of investing research or helpful trading tools. If a trader wants access to such perks, they will need to pay $5 per month for a Robinhood Gold account.

  • It’s ideal for commission-free trades and mobile investing ability but has few use cases outside of that.

  • Cash accounts don’t get an instant deposit and typically takes about five days for a money transfer to complete.

  • One of the biggest disadvantages of Robinhood is its lack of reliability. The platform has received quite a bit of criticism for outages, trade restrictions during market volatility, and misleading information on the platform that has lead to some users being fined.

  • While the tradable securities available are good enough for many investors, they are limited when compared to similar online brokers.

  • The platform does not offer joint accounts or education savings accounts.

  • Surprisingly, the platform does not offer automatic transfers upon the death of a user or allow for users to name beneficiaries in such situations.

  • The platform does not offer demo accounts, which is a downside for beginners who want to experiment before really trading.

How can I open a Robinhood account?

Signing up for Robinhood is relatively simple, though the approval period can be several days’ wait.

Start the application process online and ensure that you meet the platform’s requirements:

  • You’re over eighteen years of age.

  • You have a social security number.

  • You have a legal and valid U.S. residential address within the fifty states as well as Puerto Rice

  • You’re a U.S. citizen or a permanent resident with a U.S. visa.

Because of certain sanctions, options trading may not be available to some users.

Is Robinhood Safe?

The short answer: Yes, Robinhood is a secure and regulated online broker. Despite the platform being well-liked among traders, many traders might still want to know if the Robinhood platform is a legitimate broker, or whether the platform is safe to use.

Robinhood is regulated by the SEC and FINRA. The platform ensures that all vital legal information is available on the website itself. Plus, there are many positive reviews about the online broker (at least when it comes to safety) and it boasts a high positioned rating on Traders Union, which is quite reputable.

Robinhood has gotten in trouble for being fairly unreliable in the past. Hopefully, as the platform becomes more popular, this unreliability with their platform will improve.

How Does Robinhood Make Money?

Robinhood doesn’t charge commission fees and is totally free to use. So how does the company make any money whatsoever?

It helps to understand the platform’s business model. Robinhood doesn’t directly charge its users, but it does make some money from market makers and trading firms that pay for the platform’s order flow. Payments for Order Flow, also known as PFOF, can account for about three-quarters of the company’s revenue, at least in the last year. In addition to this, Robinhood earns interest revenue from securities and the margins loans the platform offers.

It’s also worth taking Robinhood Gold into consideration. Many online brokers offer some kind of premium program, especially those that do not charge any forward commissions. Robinhood Gold is the platform’s premium membership service that provides VIP users with extra tools, such as margin trading and more professional research assistance.

What is Robinhood’s IPO?

Back in January 2023, Robinhood announced to users that it would be pricing its IPO, or initial public offering, at about $38 per share. This was at the low end of the estimation. With over 22.5 million users, that would value the platform at about $32 billion.

Many users were uncomfortable with buying this stock, even dedicated traders who loved the platform. Namely, many were concerned that Robinhood’s popularity would wane as the pandemic came to an end. Many named the long-passed retail investor explosion as one reason to be suspicious about the platform’s growth. Others found that Robinhood’s no-fee business model was only possible because of PFOF. Today, that IPO is priced at around $41 and fluctuates quite a bit.

So is it worth buying Robinhood’s IPO? It’s tough to tell. The platform has sustained its popularity up to the point, but many are distrustful of the platform due to its shady dealings during the GameStop trading mania. It’s uncertain how well the platform will perform in the stock market as we near 2023.

FAQs

Is Robinhood available outside of the United States?

Unfortunately, Robinhood is not available for non-U.S. users. The platform has said via its own FAQ section that they do not plan to launch outside of the United States, though they have noted that their plans are simply on hold at this time and not completely out of the picture.

Can I connect my Robinhood account to third-party applications, such as finance tracking apps?

In most cases, the answer will be “no.” In order to make Robinhood as secure as it is, the platform restricts many third-party services from directly connecting to one’s Robinhood account. No third-party logins are allowed.

Are cryptocurrency prices identical across trading platforms, including Robinhood?

Crypto prices are always determined by the supply and demand of each crypto exchange. As a result, this can create price differences between trading platforms, especially when the market is highly volatile. When it comes to Robinhood’s available cryptocurrencies, liquidity or the availability of assets are sourced from many different trading venues to ensure that competitive pricing is established.

Team that worked on the article

Alamin Morshed
Contributor

Alamin Morshed is a contributor at Traders Union. He specializes in writing articles for businesses who want to improve their Google search rankings to compete with their competition.

Over the past four years, Alamin has been working independently and through online employment platforms such as Upwork and Fiverr, and also contributing to some reputable blogs. His goal is to balance informative content and provide an entertaining read to his readers.

His motto is: I can dream or I can do—I choose action.

Olga Shendetskaya
Author and editor at Traders Union

Olga Shendetskaya has been a part of the Traders Union team as an author, editor and proofreader since 2017. Since 2020, Shendetskaya has been the assistant chief editor of the website of Traders Union, an international association of traders. She has over 10 years of experience of working with economic and financial texts. In the period of 2017-2020, Olga has worked as a journalist and editor of laftNews news agency, economic and financial news sections. At the moment, Olga is a part of the team of top industry experts involved in creation of educational articles in finance and investment, overseeing their writing and publication on the Traders Union website.

Olga has extensive experience in writing and editing articles about the specifics of working in the Forex market, cryptocurrency market, stock exchanges and also in the segment of financial investment in general. This level of expertise allows Olga to create unique and comprehensive articles, describing complex investment mechanisms in a simple and accessible way for traders of any level.

Olga’s motto: Do well and you’ll be well!

Mirjan Hipolito
Cryptocurrency and stock expert

Mirjan Hipolito is a journalist and news editor at Traders Union. She is an expert crypto writer with five years of experience in the financial markets. Her specialties are daily market news, price predictions, and Initial Coin Offerings (ICO). Mirjan is a cryptocurrency and stock trader. This deep understanding of the finance sector allows her to create informative and engaging content that helps readers easily navigate the complexities of the crypto world.