Rick Caruso: Hank’s to be rebranded as Alphabet Bar & Grill for Palisades community

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29.07.2026

Rick Caruso: Hank’s to be rebranded as Alphabet Bar & Grill for Palisades community — Hank’s rebrands as Alphabet Bar & Grill

Rick Caruso announced the rebranding of the long-standing Hank’s establishment in the Palisades. The site, known for its role as a community gathering place, will now operate as Alphabet Bar & Grill. According to Caruso, the rebrand aims to honor the memories, history, and traditions associated with Hank’s while introducing a new experience to the neighborhood. Specifics regarding the menu and changes were not disclosed. The move is positioned as a continuation of the venue’s legacy, catering to both longtime patrons and new visitors.

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Caruso has previously highlighted retail and hospitality developments in the Palisades Village area, including his visit to Elyse Walker’s multi-brand fashion retail operation. Separately, he announced that Rosewood Miramar Beach ranked number 2 in the U.S. in the Travel + Leisure awards. The latest move at Hank’s continues Caruso’s involvement with prominent local venues.

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