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Equiti Group Ltd wins 2026 Global Recognition Award for innovative Levantine-inspired financial advertising
Equiti Group Ltd has received a 2026 Global Recognition Award for its 'Abu Rida' financial advertising campaign, which was recognized for its culturally-driven approach and distinctive 1970s-inspired visuals.
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Equiti Group Ltd received a 2026 Global Recognition Award in the category of Artistic Accomplishment for its 'Abu Rida' financial advertising campaign. According to the announcement, the campaign was recognized for its use of Levantine cultural references, 1970s-inspired visuals, and a narrative that reframed a traditional regional proverb to encourage active financial engagement.
Judges highlighted the campaign’s originality, cultural impact, and artistic execution, as well as its ability to foster organic engagement across a range of media channels. The event also marked Equiti Group’s approach to financial marketing that emphasizes cultural relevance and trust, particularly within the MENA region.
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