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Equiti Group Ltd appoints Erica Li as Head of Acquisition to drive global growth
Equiti Group Ltd has appointed Erica Li as Head of Acquisition, where she will oversee the company’s global acquisition strategy and lead multi-channel campaigns for customer growth across international markets.
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Equiti Group Ltd has announced the appointment of Erica (Jing) Li as Head of Acquisition within its global marketing team. According to details published on CampaignME, Li will be responsible for overseeing the company's global acquisition strategy and managing multi-channel campaigns across social media, search, video, programmatic advertising, and direct partnerships. Her role involves leveraging data, customer insights, and experimentation to improve conversion rates and optimize marketing return on investment. The appointment is part of Equiti's broader strategy to strengthen its data-driven customer acquisition capabilities amid ongoing international expansion. Recently, Equiti also entered a partnership with Paapi, an ad measurement and activation platform, to enhance its ability to track and refine marketing performance throughout the customer journey.
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Equiti Group Ltd is a broker established in 2008, monitored by six international regulators including the FCA, JSC, FSA, SCA, CMA (Kenya), and CBA. The broker provides access to online trading of currency pairs and CFDs via MetaTrader 4 and EQTrader platforms, offers ECN execution, and supports over 300 assets with features such as demo accounts, MAM accounts, and insurance coverage of up to $1 million per client. For more details, see the broker profile on Traders Union.
For additional context, the previous Equiti Group Ltd update detailed the broker’s announcement to open a new office in Sharjah and plans for expansion. You can learn more in the previous Equiti Group Ltd update on Traders Union.
This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.
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