DB Investing names Elena Kupriianova as new Chief Marketing Officer

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Mikhail Vnuchkov

14.09.2025

DB Investing names Elena Kupriianova as new Chief Marketing Officer — DB Investing boosts team with new CMO

DB Investing, a multi-award-winning brokerage regulated across multiple jurisdictions, has announced the appointment of Elena Kupriianova as its new Chief Marketing Officer (CMO). The move marks an important milestone for the company as it continues to expand its global presence, offering clients lightning-fast order execution in under 100 milliseconds and access to thousands of trading instruments across regions from the Gulf to Latin America.

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CEO Gennaro Lanza emphasized that Kupriianova’s approach stood out from the very beginning. “What impressed me was her clarity,” he explained. “Elena spoke about growth as though it were engineering — precise, measurable, and scalable. She also confirmed her well-known no-nonsense approach and aggressive attitude toward marketing. That is exactly what we need right now.”

For Kupriianova, the mission is not about loud marketing campaigns but about meaningful communication. “Traders, brokers, and partners are already overwhelmed with noise. Our job is to deliver value and relevance, not just volume,” she said, highlighting her vision of building internal pride and external trust.

Beyond promotion — building momentum

DB Investing has already earned a reputation for robust infrastructure and regulatory reliability. Kupriianova’s task is to ensure that these strengths resonate globally through a clear and consistent message. “I see my job as translating what engineers, product teams, and traders already know into something the world wants to be part of. If marketing isn’t building pride inside the company and trust outside it, it’s just decoration. And I don’t do decoration.”

Her arrival coincides with DB Investing’s preparations to expand client engagement and institutional partnerships. A key part of this strategy is positioning the broker not only as a trading platform but also as a brand that consistently delivers performance and integrity.

A proven leader in finance

With prior leadership roles at Exness, CFI, and other respected trading firms, Kupriianova brings deep expertise in financial services marketing. Known for her blend of creativity, precision, and accountability, she is expected to play a pivotal role in shaping DB Investing’s next growth phase.

As DB Investing accelerates its expansion trajectory, the appointment of Elena Kupriianova underscores the company’s ambition to strengthen its position as one of the most trusted and dynamic brokerages in the industry.

Earlier, DB Investing launched DBI Prime for institutional clients.

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