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Commerce.com is introducing expanded support for Feedonomics Surface, a move aimed at integrating major advertising platforms more closely.
The update shifts the focus from simply adding new channels to actively aligning them, improving the linkage between product data and performance. This development positions Feedonomics Surface as a key solution for brands seeking cohesive cross-channel advertising strategies.
Commerce.com’s sustained emphasis on cross-platform synergy aligns with its broader commitment to scalable innovation, as exemplified by its earlier support of open standards like Stripe's for business growth. The company's strategy has further evolved through strategic alliances, such as the recently forged partnerships with Avalara and others to drive AI-powered retail transformation—efforts that collectively reinforce its role at the forefront of connected commerce solutions.