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Gartner released survey results showing that awareness and conversion make up 62.6% of total media spend. The findings were shared through the Gartner Newsroom.
The results come from a Gartner marketing survey. Details are available on the linked source.
Gartner (IT) is trading at $162.80, which places it above the MA-20 ($158.36) and MA-50 ($154.84), but well below the MA-200 ($204.98). This signals sustained near- and medium-term support, while the longer-term trend remains bearish under pressure from sellers. The Ichimoku Kijun (D1) at $160.51 is below the current price, marking it as immediate support. Near-term support is clustered at the Ichimoku Kijun and MA-20 ($160.51–$158.36), with key support at the MA-50 ($154.84). Immediate resistance is seen at MA-100 ($166.32), while key resistance sits higher at MA-200 ($204.98).
Momentum readings are mixed, with MACD (D1) indicating a buy and ADX (D1) remaining neutral, suggesting only modest directional conviction in the current move. RSI (D1) and CCI (D1) point to moderate bullish momentum, while Stoch RSI (D1) highlights an oversold condition, potentially supporting a bounce. BBP (D1) displays an overbought reading but with a low value, implying waning buyer dominance within intraday swings. Awesome Oscillator (D1) supports further upward movement, adding to bullish signals. Over the week, Gartner has fallen $1.22 (1.36%) from the previous close of $164.02, positioning the price at the very bottom of its weekly range. Weekly volatility stands at 9.54%. The tone across the week has been a steady decline toward support.
Looking ahead, the expected price range for the coming week is $160.00 to $165.00, anchoring near the current multi-month lows and well below its 52-week high of $430.19. The probability of a price increase is very low (less than 20%), as all major W1 indicators (RSI, ADX, MACD, MA-50) signal continued selling pressure; a price decline remains much more likely. Baseline scenario: IT stabilizes within $160.00–$165.00, reflecting sideways action amid recent weakness. Bullish scenario: a breakout above $165.00 could target the MA-100 at $166.32, but upside remains constrained by overall bearish weekly momentum. Bearish scenario: a close below $160.00 would expose the 52-week low at $139.18, confirming the downtrend.
Previously it was reported that Gartner shares were expected to remain in a consolidation phase with the balance of risks skewed to the downside. Investors should continue to monitor for a clear breakout or breakdown, as this will likely establish the next directional move for the stock.