Nextdoor survey finds 58% of users plan to hire or switch financial advisors in 2024

Nextdoor survey finds 58% of users plan to hire or switch financial advisors in 2024
Nextdoor users shift advisors

A new survey from Nextdoor shows that 58 percent of its users intend to hire or switch financial advisors this year.

The research also highlights the power of community trust, with users stating they are 40 percent more likely to follow a neighbor's financial advisor recommendation over an influencer's advice. The findings underscore the importance of personal connections and local networks in financial decision making, especially as individuals seek reliable guidance for investing and managing their finances.

Nextdoor recently reported record quarterly revenue of $75 million in Q2 2026, reflecting a 15 percent year-over-year increase and an all-time high in weekly active users, according to company data. The platform has also scheduled its Q2 2026 earnings call for August 5, encouraging investors to submit questions before the deadline, as noted in a separate announcement. These developments come as the company observes heightened engagement around financial decision making among its user base.

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