Bybit targets U.S. broker partnership for market entry
As Bybit prepares a U.S. expansion, the crypto exchange is signaling that it plans to rely on a local brokerage partner rather than build distribution alone. The approach is aimed at tapping an existing client base as the company seeks to compete with retail trading platforms such as Robinhood Markets.
Highlights
- Bybit plans U.S. market entry via partnership with an established domestic financial company such as Interactive Brokers, according to CEO Ben Zhou.
- Bybit seeks to leverage a partner's existing U.S. client base to rapidly expand and compete with platforms like Robinhood Markets.
- Bybit, with over 80 million registered users in 180+ countries, is pursuing global licenses to broaden its regulated crypto product offerings.
U.S. entry strategy and partnership focus
As reported by CoinDesk, Bybit plans to work with an established domestic financial company when it enters the U.S. market, according to comments from CEO Ben Zhou.Zhou says partnering with local firms is Bybit’s standard model when moving into new territories. In the U.S., he says the exchange will consider working with a company such as Interactive Brokers, or another firm with a strong domestic client base that has not yet moved into crypto.
He says the logic is to align with a partner that already serves U.S. customers and wants exposure to digital assets. That structure could help Bybit broaden its reach more quickly as it seeks to challenge the scale of platforms including Robinhood Markets.
Global licensing push and competitive backdrop
Bybit says it has more than 80 million registered users worldwide across more than 180 countries and regions. The company is also collecting licenses globally as it works toward offering a broader range of regulated products.The planned U.S. strategy reflects a wider competitive shift in crypto, where exchanges are increasingly looking for regulated entry routes and established distribution channels. For brokerages with large retail bases but limited crypto exposure, a partnership with an exchange such as Bybit could also provide a faster path into the sector.
Our earlier article covered EQT’s agreement to acquire U.S. real estate firm Stockbridge for $375 million, a move aimed at expanding its real estate platform and adding roughly $37 billion in assets under management. We also outlined how tougher fundraising conditions and slower exits are driving consolidation across private capital, pushing large managers to broaden their product reach through acquisitions and related strategic moves.
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