House of Doge and Brag House unite for digital platform
According to an October 13 press release, House of Doge, the corporate arm of the Dogecoin Foundation, has entered into a definitive merger agreement with Brag House Holdings, a Nasdaq-listed digital media company.
The merger, expected to close in early 2026, will create a new publicly traded company focused on building a multi-revenue digital asset platform, led by House of Doge CEO Marco Margiotta.
The boards of directors of both companies have unanimously approved the deal, which also includes a 20-year partnership with the Dogecoin Foundation and the establishment of an official Dogecoin treasury, currently holding over 837 million DOGE.
Following the merger — pending shareholder approval — governance will shift significantly: six of the seven board members will be appointed by House of Doge, strengthening its operational control.
Brag House CEO Lavelle Juan Malloy II will remain on the board and continue to lead the Brag House division, which will operate as an autonomous unit focused on integrating Dogecoin into college gaming and sports ecosystems.
Ambitious plans for the DOGE community
The merged company’s revenue model is expected to be multi-layered. The initiative aims to generate recurring income through a combination of Dogecoin-denominated payment infrastructure, commerce services, data analytics, licensing deals, and treasury management operations. The merger also brings together Dogecoin’s famously loyal community with Brag House’s access to Generation Z, a demographic with an estimated $350 billion in annual purchasing power.
To complete the transaction, Brag House will issue approximately 594 million common shares, the majority of which will be allocated to current House of Doge shareholders — making House of Doge the majority stakeholder of the newly merged, Nasdaq-listed company.
As we wrote, Dogecoin price edges higher as traders eye breakout above $0.21
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