Apple is preparing a major Siri upgrade under the codename Campos — a chatbot with advanced AI capabilities, including web search, text and image generation, file analysis, and contextual understanding. The presentation is expected at WWDC in June 2026, with the full launch scheduled for September alongside iOS 27.
The company is also developing two versions of Siri — a basic one and an advanced subscription-based version, enabling monetization of AI features. Despite lagging behind competitors (Google Gemini, ChatGPT) in AI strategy, analysts note that Apple stock is relatively protected from the AI boom, as the company is not participating in the AI CapEx race and has no business segments threatened by AI tools.
Stocks, forecasts, and the foldable iPhone: prices and targets
AAPL shares are trading around $308–310 as of May 21–22, 2026, having broken through a resistance zone and showing a strong daily uptrend. Wave analysis predicts a move toward the next resistance level at $310.00 as the target for completing impulse wave 5. Following the quarterly earnings report on May 1, the stock rose 3.5% in pre-market trading before falling 1.1% after the regular session.
Analysts remain broadly bullish: TD Cowen reaffirmed its $325 price target with a “Buy” rating, Wedbush raised its target to $350 (from $320) in December 2025, and Goldman Sachs maintained a “Buy” rating with a $320 target. JPMorgan had earlier increased its target price from $225 to $245, expecting AI features to trigger a new iPhone upgrade cycle.
The company is preparing to launch its first foldable iPhone Fold in September 2026, featuring a 7.8-inch flexible display (5.5 inches when folded), thickness of 9–9.5 mm, and four cameras, including two 48 MP sensors. The expected price range is $2,000–2,500, with projected sales of around 45 million units over two years. Production orders have already been placed, and the device is expected to feature an almost invisible crease.
Near-term outlook
In the long term, the trend remains bullish, but if buyers fail to break resistance around the $310 level, it could trigger profit-taking on long positions and lead to a corrective decline toward the $300–295 range, as previously mentioned in Apple tests $310 ahead of WWDC 2026.
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