General Motors targets hands-free autonomous driving rollout by 2028
General Motors is keeping its timetable for more advanced autonomous driving features as it shifts strategy toward consumer-owned vehicles. The company says the first application is set to arrive in the electric Cadillac Escalade IQ, marking a sharper focus on personal mobility after its exit from robotaxis.
Highlights
- General Motors plans to launch 'eyes-off, hands-off' autonomous driving technology by 2028, starting with the electric Cadillac Escalade IQ.
- GM shifted strategy in December 2024 by exiting the Cruise robotaxi business after investing over $10 billion, refocusing on autonomous tech for personal vehicles.
- CEO Mary Barra asserts GM retained much of the Cruise team and expects strong positioning in consumer autonomy, countering claims that automation will erode personal vehicle ownership.
Autonomy plan centers on personal vehicles
As reported by CNBC, Chief Executive Mary Barra says General Motors remains on track to introduce "eyes-off, hands-off" driving technology by 2028. She says the system is due to debut in the electric Cadillac Escalade IQ and recently tested it herself, describing the technology as much improved from an earlier ride in March.Barra told CNBC's Jim Cramer on "Mad Money" that the company is making significant progress toward its 2028 goal. She says GM expects to be well positioned in personal autonomy, with drivers able to choose when they want to take control and when they prefer the vehicle to handle driving tasks.
Robotaxi exit reshapes GM strategy
GM's push into autonomous systems for privately owned vehicles follows its December 2024 decision to abandon the Cruise robotaxi business after spending more than $10 billion. Instead of competing in the crowded driverless ride-hailing market, the automaker redirected resources toward technology for consumer vehicles.Barra says leaving the robotaxi market was a difficult decision but the right one, adding that GM kept much of the Cruise team to support the personal autonomy effort. She also rejects the view that broader autonomous vehicle adoption will necessarily weaken personal car ownership, arguing that earlier predictions about ride-hailing sharply reducing vehicle sales did not materialize because consumers still value having a vehicle readily available.
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