Weekly forecast: Amazon shares struggle despite strong revenue growth and AI expansion

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Weekly forecast amazon shares

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The RSI indicator remains neutral, pointing to a bearish start next week. Amazon stock is only 5% away from ATH, so investors are closely monitoring developments, waiting for the next pullback toward August lows. Meanwhile, the BBP (bull-bear power) indicator shows bulls took control at the end of last week and may try to extend gains.

Amazon Daily Chart. Source: Trading View

Institutional investors like Tiger Global are boosting their Amazon holdings, betting on further growth. TG increased its Amazon stake by 62% in one quarter, bringing its total to 10.7 million shares ($2.34 billion). Amazon now represents 6.9% of TG’s portfolio, ranking fourth.

Still, in the absence of major corporate or macroeconomic events, Amazon shares may trade sideways with minor fluctuations unless something extraordinary occurs. In a bearish scenario, AMZN finds support around $225–226 (SMA 20), stronger at $221 (SMA 50), and then $207–211 (SMA 100, 200). For bulls, the key task is to break above $235 to continue toward a new ATH.

While investors were not fully satisfied with Amazon’s Q2 earnings, the company continues to boost efficiency across its e-commerce ecosystem. Artificial intelligence (AI) is embedded in nearly every aspect of its logistics — from warehouse storage allocation to delivery routing. Over one million robots are operating in Amazon’s facilities, accelerating order flows and lowering costs. This efficiency was reflected last quarter, with North American operating profit up 47% while revenue rose just 11%.

From books to groceries and cloud services

Amazon’s latest initiative is same-day grocery delivery across 2,300 cities and suburbs, including college campuses. This expansion could reshape how families plan their weekly meals.

At the same time, with growing demand for digital video and e-books, Amazon is scaling back free services. Subscription services generated about $12.2 billion last quarter, up 11% year-over-year.

Meanwhile, Amazon Web Services (AWS) remains the global leader in cloud computing and plays a central role in AI development. Developers and enterprises use Amazon Bedrock and SageMaker to build and deploy AI models, while new services such as Strands and AgentCore make AI agent deployment easier and more secure.

As we wrote, Amazon.com Inc stock edges higher 0.13% as investors await retail sales data

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