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But we saved everything 🙂.
Eric Balchunas highlighted a significant trend in the ETF market, noting that only 50% of flows last year went to ETFs with fees of 10 basis points or less. This marks the lowest percentage in years.
Balchunas points out that although the amount still equals $750 billion, the shift is due to an expanding ETF landscape. This includes categories such as legacy active and buffer ETFs, as well as more innovative 'hot sauce' offerings.
The current diversification observed in ETF flows reflects broader dynamics seen across global markets, reminiscent of the extraordinary surge highlighted in the Venezuela stock market index over recent years. At the same time, the resilience of certain funds amid evolving investor sentiment mirrors trends noted in QQQ's robust performance in 2025, underscoring how shifting strategies and innovative product offerings continue to redefine investment landscapes.