Matt Hougan: Direct indexing assets grew from $100b in 2015 to $864b in 2024

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Direct indexing assets reach $864b

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Parshwa Turakhiya

27.03.2026

Matt Hougan: Direct indexing assets grew from $100b in 2015 to $864b in 2024 — Direct indexing assets reach $864b

Matt Hougan observed that direct indexing has seen significant growth over the past nine years. Citing data from Cerulli, Hougan stated that assets have risen from $100 billion in 2015 to $864 billion in 2024.

He added that this pace mirrors the growth experienced by ETFs, which achieved a similar jump from 2002 to 2010. Hougan offered these comparisons to highlight the positive trajectory of direct indexing within financial markets.

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