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Joe Pompliano, founder / author at The Pomp Business Newsletter, reports that Netflix is investing heavily in its sports content strategy by securing major events rather than focusing on the overall volume of games. Bloomberg estimates the streaming company could pay about $500 million for its latest NFL package, which represents 2.5% of Netflix's $20 billion content budget this year.
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Pompliano has recently highlighted other significant sports business figures. In a previous article, he reported that a team sold 2.2 million tickets and $60 million in merchandise. The team also maintained a strong presence with 40 million social media followers.