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Aaron Levie, co-founder & CEO at Box, observes that many people lack an intuitive understanding of Jevons paradox in the context of token consumption.
He explains that those working with enterprises witness firsthand the never-ending stream of tasks that organizations seek to address with the help of token-based solutions.
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Levie has previously argued that 99% of tokens will find their main use in enterprise operations and automation, citing the growing role of digital assets in business processes (link). Earlier, Box posted $321.1 million in Q2 revenue, representing a 9% increase, with Levie confirming a raised full-year target to $1.290 billion (link). Both developments reinforce his focus on real-world applications for tokens in large organizations.