Rogers ordered to pay $15 million in Canada deceptive marketing case
Canada’s competition regulator says a tribunal ruling against Rogers marks a significant enforcement step over how wireless plans are advertised. The decision orders corrective measures as well as a financial penalty tied to the company’s marketing of Infinite plans.
Highlights
- Competition Tribunal ordered Rogers to pay a $15 million penalty for deceptive marketing of its Infinite wireless plans in Canada.
- Rogers must publish a corrective notice and cover the Competition Bureau's legal costs in addition to the financial penalty.
- The ruling increases regulatory pressure on Canadian telecom providers regarding transparent pricing and service disclosures for consumers.
Tribunal ruling and enforcement measures
As reported by Canada.ca, citing the Competition Bureau of Canada, the Competition Tribunal has ruled in favour of the regulator in its case against Rogers and ordered the telecom company to pay a $15 million penalty over the marketing of its Infinite wireless plans.The Bureau alleged that Rogers used deceptive marketing by advertising the plans as offering unlimited data even though speeds were significantly reduced after customers used a set amount. In its ruling, the Tribunal also orders Rogers to publish a corrective notice and to pay the Bureau’s legal costs.
Consumer and sector implications
The regulator says accurate and truthful information is critical when Canadians choose essential services such as wireless plans. It adds that misleading advertising can distort consumer choice, weaken confidence in the marketplace and disadvantage companies that compete fairly.The Bureau says it is now waiting for the Tribunal to publish the full details of its decision in the coming weeks. The case adds to regulatory scrutiny of marketing practices in Canada’s telecom sector, where disclosures on pricing and service limits remain a key consumer protection issue.
Our earlier article on Malaysia’s enforcement review for foreign product entry outlined the government’s push to tighten coordination among ministries as digital trade expands and competition intensifies for local SMEs. We noted plans to advance an e-Commerce Bill, standardize the “Jom Beli Produk Malaysia” logo, and support small businesses’ market access through targeted programs and funding, aimed at improving compliance and fair competition.
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