Rogers stock price prediction: Range-bound trading likely with downside risk toward $32.35 support

Rogers stock price prediction: Range-bound trading likely with downside risk toward $32.35 support
Rogers slips 0.62% to $32.83 today

Rogers (RCI) stock is trading at $32.83 after a modest decline in the latest session. The price sits below its key moving averages, reinforcing ongoing sell-side pressure in the short and long term.

Highlights

  • Cogeco, Eastlink, and SaskTel have filed a formal CRTC complaint challenging Rogers' exclusive streaming of key live sports content.
  • Regulatory scrutiny from the CRTC introduces potential future restrictions on Rogers' content distribution, adding risk to its market position.
  • Rogers stock trades below near-term and long-term moving averages with persistent seller pressure and a forecast range of $32.35 to $33.31.

Content complaint and technical breach add regulatory and market risk

Cogeco, Eastlink, and SaskTel have formally lodged a complaint with the Canadian Radio-television and Telecommunications Commission (CRTC) against Rogers for the exclusive streaming of must-have live sports content, including Monday night NHL hockey, as reported by Torontosun. This regulatory action introduces heightened scrutiny and the possibility of future restrictions on Rogers' content distribution model, raising potential risks to its operational flexibility and market positioning. Additionally, MarketBeat noted that Rogers' stock price has fallen below its 50-day moving average, a technical change that can reinforce short-term caution among investors.

Rogers Communications Inc. asset chart
Rogers Communications Inc. price dynamics. Source: TradingView.

Negative momentum and resistance limit upside despite neutral oscillators

On the technical side, RCI is trading below its MA-20, MA-50, and MA-200 on the hourly chart. The Ichimoku Kijun level at $33.42 stands out as immediate resistance. Momentum signals are negative, with MACD and ADX supporting a bearish tone, while both RSI and CCI remain neutral, indicating no clear oscillator extremes. Stoch RSI sits in the oversold zone, pointing to possible selling exhaustion, whereas Bull/Bear Power remains negative, and the Awesome Oscillator is neutral, producing mixed short-term signals.

Downside favored as range holds amid mounting technical pressure

In the near term, RCI is expected to fluctuate within a range of $32.35 to $33.31, with a higher probability of downward moves—odds for further declines stand at 77%, while the chance of a rebound is 23%. The baseline scenario calls for continued price action within the existing band, though a break above $33.42 could open the path for recovery. Conversely, a drop below established support may accelerate further downside in line with prevailing technical pressures.

Anton Kharitonov, analyst at Traders Union, sees Rogers facing mounting regulatory challenges and technical pressure. He notes the recent CRTC complaint adds to headline risk just as RCI trades below its main MAs and momentum turns negative. Near-term price action is likely contained with a downside bias unless $33.42 is reclaimed. "With both fundamentals and technicals under pressure, I remain cautious and see limited upside for now."

Earlier, analysts noted that Rogers faced persistent downside risk due to technical resistance and institutional selling, underscoring a cautious outlook for the stock. The current analysis not only reaffirms these concerns but also introduces fresh regulatory headwinds, making the $33.42 resistance a key level to monitor for any signs of a potential reversal.

The information is based on forecasts and does not constitute investment advice or a guarantee of future results. Market conditions may change. See our Disclaimer and Editorial Integrity for details.