Choreography and Dance by Matt Steffanina
Matt Steffanina is the world’s most followed dancer on YouTube, with over 10 million subscribers, 30 million+ followers across platforms, and 5 billion video views. He won The Amazing Race in 2016 and has choreographed for stars like Taylor Swift and Meghan Trainor.
Steffanina entered the crypto arena by founding Idiot Genius Social Club, an initiative to help newcomers navigate digital assets and NFTs. He also spoke on NFTs and choreography at NFT.NYC in 2022.
While his income derives primarily from dance classes and content creation, he has launched merch lines and offers workshops that generate substantial six-figure annual revenues. Steffanina’s achievements include bringing creative arts and crypto together, building community around dance NFTs, and making digital assets accessible to his vast, non-technical audience. He has also leveraged his global tours to introduce NFT-backed fan experiences, earning new digital revenue streams. His success in bridging arts and blockchain has turned him into one of the few entertainers effectively monetizing both physical and digital stages.