CFI named official partner of Turkish Airlines EuroLeague Final Four 2025
CFI, a brokerage company specializing in investment and trading services across the MENA region, has been officially named the Online Trading Partner of the 2025 Turkish Airlines EuroLeague Final Four, which will take place at the Etihad Arena in Abu Dhabi.
- Chosen by 3 200+ local traders in the last 3 months.
- Traders earn on average 12% more per month vs other brokers.
This high-profile partnership, established in collaboration with the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi), marks a major step in CFI’s ongoing strategy to align its brand with leading global sporting events, according to the company’s official website.
The Turkish Airlines EuroLeague Final Four is the final stage of Europe’s most prestigious club basketball league, bringing together the top four teams from across the continent to compete for the championship title. As the official partner, CFI will gain extensive visibility across broadcast, digital, and on-site platforms, significantly enhancing its global brand presence.
Fan engagement, shared values, and community connection
“We are delighted to welcome CFI as a new partner for our flagship event,” said Gawain Davies, Chief Commercial Officer of Euroleague Basketball. “Partnering with CFI, the leading online trading platform in the MENA region, perfectly aligns with our goal to grow the EuroLeague brand and business in the Middle East. The Final Four in Abu Dhabi presents a unique opportunity to showcase the true spirit of EuroLeague Basketball to new audiences and markets.”
The partnership also includes active fan engagement initiatives. During the event, CFI will offer interactive experiences and exclusive opportunities for select guests, reflecting the company’s core values of innovation, ambition, and community connection—principles that closely align with the world of professional sports.
Hisham Mansour, Co-Founder and Managing Director of CFI Financial Group, emphasized the strategic importance of the partnership: “We are proud to support the Turkish Airlines EuroLeague Final Four in Abu Dhabi—a global celebration of sport, unity, and excellence. This partnership reflects our values and aligns with our strategy to connect with communities where our audiences live and engage.”
Extending influence through sports and culture
This collaboration reinforces CFI’s commitment to building impactful partnerships that transcend industries and reach broader audiences. Anchored in Abu Dhabi, the brand continues to use sports and culture as platforms to connect with traders and clients, uniting the shared values of discipline, focus, and ambition.
In doing so, CFI strengthens its position as a forward-looking trading platform committed to excellence—not only in financial markets but also in global community engagement.
Previously, CFI expanded its global footprint by opening a new office in South Africa, further solidifying its presence in international financial markets.
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