MultiBank review: Khabib partnership launches tokenized sports era

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Ksenia Gerey

26.10.2025

MultiBank review: Khabib partnership launches tokenized sports era — MultiBank merges sports with finance

MultiBank Group, the world’s largest financial derivatives institution, has unveiled a landmark multi-billion-dollar joint venture with undefeated UFC legend Khabib Nurmagomedov to launch the world’s first regulated tokenized sports ecosystem.

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The partnership, established under the newly formed entity MultiBank Khabib LLC, marks a major convergence of global finance, sports, and blockchain technology.

A regulated sports ecosystem bridging finance and technology

The venture, headquartered in Dubai, aims to develop a worldwide network of digital and physical sports assets powered by MultiBank Group’s regulated financial framework and its MBG token. This token will serve as the cornerstone of the ecosystem, driving tokenization initiatives linked to real-world sports assets (RWSA) such as training facilities, tournaments, and athlete-focused digital ventures.

According to the company, the initiative will include the development of 30 state-of-the-art Khabib gyms, as well as the expansion of Nurmagomedov’s Gameplan and Eagle FC brands under the MultiBank banner. The goal is to merge sports excellence with financial innovation, creating a transparent and accessible model for investment and athlete empowerment.

MultiBank Group’s Founder and Chairman, Naser Taher, described the partnership as “a new blueprint for the business of sport,” emphasizing that regulated tokenization of sports assets represents a future where athletic performance and global finance can coexist in a unified ecosystem.

Khabib Nurmagomedov’s vision of empowerment

Nurmagomedov, who retired with an undefeated 29–0 record, underscored that the collaboration is built on shared values of “strength, respect, and discipline.” He highlighted that the joint venture seeks to empower both athletes and fans through innovation, regulation, and transparency — principles that have long guided his career inside and outside the octagon.

“Together with MultiBank, we are building global opportunities that go beyond sport,” Nurmagomedov stated. “This is only the beginning.”

MultiBank’s expanding global reach

Founded in 2005, MultiBank Group serves over 2 million clients across more than 100 countries, offering access to forex, commodities, indices, shares, and crypto CFDs. Known for its strong regulatory oversight and advanced trading platforms, the company has positioned itself as a leader in integrating finance with emerging technologies.

Through this partnership, MultiBank not only strengthens its foothold in the digital asset arena but also aligns with the UAE’s national vision to become a hub for fintech and sports innovation.

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