TechTarget: Salesforce acquisition of Cimulate aims to enhance e-commerce growth

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Ivan Andriyenko

19.02.2026

TechTarget: Salesforce acquisition of Cimulate aims to enhance e-commerce growth — Salesforce to acquire Cimulate

Salesforce is planning to acquire Cimulate to bolster its position in the e-commerce sector.

This strategic move aims to leverage Cimulate's capabilities in enhancing digital commerce, particularly in the context of an Agentic AI-driven market. The acquisition aligns with Salesforce's broader strategy to expand its offerings and competitiveness in the rapidly evolving e-commerce landscape.

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