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GoPro has announced a 500 dollar award for the best freedive and scuba video submission captured with its HERO12 Black camera. The initiative is aimed at encouraging underwater enthusiasts to capture their experiences and submit their content for a chance to win.
The company is also leveraging the popularity of freediver Ian Haggerty in its promotional campaign, stirring engagement among the diving community. GoPro continues to expand its product visibility and customer participation through interactive social campaigns.
GoPro has targeted offroad and motorsport enthusiasts in past campaigns, including its launch of the GoPro MAX2 360 camera. The company has also focused on extreme sports with the introduction of the HERO13 Black, designed for mountain bikers. These product launches highlight GoPro’s continued engagement with niche adventure communities.