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Daktronics has introduced technology that allows digital billboards to automatically adjust their brightness at night in response to surrounding light conditions.
The new feature leverages standard measurement metrics to ensure billboard brightness is optimized in real time, addressing both energy efficiency and visibility requirements for outdoor advertising. This advancement underscores the trend toward smarter, environmentally conscious digital out-of-home advertising solutions.
Daktronics recently launched its Camino 8 software at NABShow, where the company drew strong booth engagement and showcased Grass Valley integration at the event. Daktronics has also upgraded baseball game visuals by installing a new outfield display for the Asheville GoTourists at their stadium. These earlier moves highlight Daktronics’ continued focus on interactive and enhanced digital display solutions.