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Pega debuts agent builder and new pricing model at TechTarget PegaWorld event
TechTarget reports on major announcements from the PegaWorld conference, where Pega previewed its new AgenticAI marketing capabilities alongside an agent builder tool and outcomes-based pricing model.
The developments point to new directions in automation and AI-driven approaches for enterprise marketing and customer engagement. Pega's initiatives are expected to shape how businesses deploy automated agents and manage marketing outcomes.
TechTarget has previously reported live from the Gartner Security and Risk Management Summit, tracking developments in the cybersecurity sector. Coverage has also focused on the adoption of open source workflow engines automating IT tasks. The latest PegaWorld announcements mark another step in enterprise technology coverage.
This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.
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