Freshpaint survey finds healthcare marketers lack clarity on neighborhood-driven patient demand

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18.06.2026

Freshpaint survey finds healthcare marketers lack clarity on neighborhood-driven patient demand — Nextdoor: Healthcare marketers miss data

Healthcare marketers can readily track campaign clicks but struggle to identify which neighborhoods are generating actual patient demand, according to a new benchmark survey by Freshpaint.

The survey features insights from Ben Miles, Partnerships Lead at Nextdoor, and explores why marketers face this challenge and what steps may be next for the industry. The survey aims to shed light on how healthcare marketing strategies should evolve to connect local campaign data to real-world patient behavior. Details about the full survey can be found via the provided link.

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Nextdoor has addressed leadership challenges as a hyperlocal platform during divisive times, according to CEO Nirav Tolia in a Stanford GSB Daring Dialogues discussion. The company also prepared neighborhoods in 16 World Cup host cities for increased activity as millions of visitors were expected, urging local communities to connect on the platform in a previous initiative. These developments highlight the platform's ongoing engagement with local communities.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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