OLO cites catering tickets averaging 10 times mealtime as complexity rises for large-scale orders

OLO cites catering tickets averaging 10 times mealtime as complexity rises for large-scale orders
OLO warns on catering complexity

OLO points out that catering orders typically yield ticket sizes ten times higher than standard mealtime purchases.

However, the company cautions that scaling up to serve large groups, such as a guest ordering for 40 people, is not solved by simply multiplying usual portion sizes. OLO emphasizes the operational and logistical challenges that come with launching or expanding a catering program. Businesses must be prepared, not just reactive, to effectively capture the increased revenue that larger catering orders can bring.

OLO previously highlighted that catering checks can reach levels ten times greater when brands make catering a structured revenue channel, according to a recent report from the company. Separately, OLO has seen its Olo App adopted by more brands as operators embrace digital tools, as noted in a company update. The ongoing expansion reflects OLO’s push to help restaurants optimize both standard and large-scale ordering.

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